Communication through character makeup to create memes on the TikTok application

Abstract

This article aims to analyze communication through character makeup simulation and the use of code in character makeup to create memes on the TikTok application. The study found that communication through character makeup—such as the styles of Asoka Ayodhya and Apsara originates from simulation based on the experiences knowledge and understanding accumulated by the communicators. This results in Simulacrum of various character makeup styles, which represent a form of hyperreality that is socially accepted by members of the community. The study also found that creating meaning through character makeup to generate memes on the TikTok application—where these memes serve as texts or messages—requires the use of codes to manage or define meaning. These include: 1. The use of analogic message code which involves utilizing resemblance to stereotype representations or fixed imagery, and adapting these characteristics in make-up signification for characters. 2. Digital massage code which is a code used to manage Words in a system referred to as “grammar,” represents the titling of makeup styles in each video clip on the TikTok application. Both types of codes are integrated to define and manage the signification through character makeup in the creation of memes on TikTok.