A Study of Experience Design for the Development of Cultural Tourism
Keywords:
การออกแบบประสบการณ์, การท่องเที่ยวเชิงวัฒนธรรม, การท่องเที่ยวชุมชนAbstract
Thailand is one of the top tourist destinations of the world. In the last 20 years, Thai government has supported the growth of tourist industry in Thailand. The number of tourists traveling to Thailand has been rapidly risen and this has brought a significant increase in tourism revenue contributing to Thailand economy. However, this also causes major problems to local communities such as the rise of living cost, emigration of the local residents, the changes of the local living culture and gentrification. Thai academics and researchers have suggested many possible directions to relieve these problems, but there is no suggestion involving Experience Design. This paper aims to draw a connecting line between cultural tourism and Experience Design (XP) which is powerful communication tool for disseminating local history, vernacular culture and tradition. This paper suggests XP becomes an important key to develop sustainable cultural tourism and also conserve local communities.
References
Bywater, M. (1993). The market for cultural tourism in Europe. Travel & Tourism Analyst(6), 30-46.
Du Cros, H., & McKercher, B. (2014). Cultural tourism: Routledge.
Fogg, B. J. (1999). Persuasive technologies. Communications of the ACM, 42(5), 27-29.
King, P., & Tester, J. (1999). The landscape of persuasive technologies. Communications of the ACM, 42(5), 31-38.
Laurel, B. (1991). Computer as Theater. Reading: Addison-Wesley Professional.
Leslie, D., & Sigala, M. (2005). International Cultural Tourism: Management, Implications and Cases: Elsevier Butterworth-Heinemann.
McKercher, B. and Du Cros, H., 2002. Cultural tourism: The partnership between tourism and cultural heritage management. Routledge.
McLellan, H. (2000). Experience design. Cyberpsychology and Behavior, 3(1), 59-69.
Oldenburg, R. (1989). The great good place: Café, coffee shops, community centers, beauty parlors, general stores, bars, hangouts, and how they get you through the day: Paragon House Publishers.
Pine, B. J., & Gilmore, J. H. (1999). The experience economy: work is theatre & every business a stage: Harvard Business Press.
Richards, G. (2001). Cultural attractions and European tourism: Cabi.
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12-21.
Seybold, P. B., & Marshak, R. T. (1998). Customers. com: how to create a profitable business strategy for the Internet and beyond: Random House Inc.
UNWTO. (2018). UNWTO tourism highlights. Retrieved from Madrid:
กาญจนา แสงลิ้มสุวรรณ, & แสงลิ้มสุวรรณ, ศ. น. (2555). การท่องเที่ยวเชิงมรดกวัฒนธรรมอย่างยั่งยืน. วารสารนักบริหาร, 32(4), 139-146.
เขมิกา ธีรพงษ์. (2561). การออกแบบประสบการณ์ในฐานะสื่อการเรียนรู้ใหม่ในสังคมไทย. บทความนำเสนอในงาน "การจัดการศึกษาและงานวิจัยด้านศิลปวัฒนธรรมในศตวรรษที่ 21", โรงแรมมิราเคิลแกรนด์เขตหลักสี่ กรุงเทพฯ.
