The Development of Fashion and Lifestyle Products from Nan Province’s Cultural Capital towards Creative Tourism

Abstract

            Creative tourism is defined by the UNESCO as the tourism that their objectives involve with the way a community is developed sustainably. In order that the visitors gain authentic experiences from the community, there should be activities that relate to the history, culture, and lifestyle via knowledge based and experiment. Moreover, the community is expected to be able to manage the creative tourism as a tool to balance between the change from the influx of visitors and its benefits.

            Thailand is abundant with cultural capital especially in the northern part of the country where its role in supporting the tourism industry is significant – Nan province. According to a problem of local textile entrepreneur, there are less uses of innovation and creativity in textile design along with the ability to gain new ideas in creating new and value-added products. This research aims to find a way to develop lifestyle products that is most suitable for Nan region.

            The research found significant development methods that will help the community to be able to develop into the creative tourism city including (1) the development in textile deign that catch the ongoing fashion trend (2) the development in product design especially the expansion of product line to be more various (3) the development of retail experiences that could capture the theme of creative tourism by providing tourist an engaging activities.