The Study of Srivijaya Art Patterns Applied to the Design Development of the Niello Wares Nakhon Jewelry Type

Abstract

This research aims to 1) study Srivijaya art patterns 2) design Nakhon Si Thammarat nielloware jewelry based on Srivijaya art patterns and 3) make satisfactory evaluation towards newly designed and developed Nakhon Si Thammarat nielloware jewelry. Mixed method research was used in this research for content analysis and satisfactory survey based on a sample group of 100 people who prefer Nakhon Si Thammarat nielloware jewelry. The analysis was conducted by calculating percentage and average number. The result was used as design guidelines including traditional design, applied design and mixed design, after that the models were drafted. Five experts evaluated the models in order to build prototypes. Then, satisfactory evaluation was made according to a sample group of 100 people.    The results showed that       1) Nakhon Si Thammarat art patterns included Avalokiteśvara sculpture, the Buddha image under protection of Naga, the Chaiya Stupa architecture and kendi pottery: 2) 37 percent of consumers requested development of patterns from the Buddha image under protection of Naga and 32 percent of consumers requested Nakhon Si Thammarat nielloware design of pendants. In the analysis result of Nakhon Si Thammarat’s nielloware design development, the experts suggested that the most suitable method for pendant design was the applied method type 1 which accounted for the average of 4.24 (SD.0.68). Consumers were satisfied on different matters respectively. Thai traditional costumes were suitable with pendant gaining the highest satisfaction of 4.63 (SD. 0.59). The occasion suitable for pendant jewelry was traditional events gaining the highest satisfaction of 4.60 (SD.0.58). The products showed cultural and wisdom value at the highest level of 4.59 (SD.0.63). The purchasing channel of the highest interest was the source of production gaining the highest satisfaction of 4.51(SD. 0.64). The sale promotion through online platforms for product selection gained the highest satisfaction of 4.38 (SD.0.69). Finally, the minimum price (1,500 baht) which added value to the product gained the highest satisfaction of 3.97(SD.0.68) among consumers.  The researcher transferred the results of the research to students of Metal Forming, Nakhon Si Thammarat’s Nielloware Handicraft Promotion Center, Nakhon Si Thammarat Arts and Craft College, Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province.