Using Artificial Intelligence Technology to Design and Develop Souvenir Products with the Thai Elephant Emblem

Abstract

Creative research on the design and development of Thai elephant characters for souvenirs The objectives are 1) To study artificial intelligence technology to assist in the design and product selection process, 2) To develop a Thai elephant souvenir product to promote tourism in Thailand. By using the creative process method by AI Midjourney to create images from data and study the identity of Thai elephants that collect and analyze the data obtained, try to create product prototypes using AI technology to select the images that have been tried to develop patterns. Conduct an online questionnaire for product alternatives from an unbiased sample. Bring suggestions to develop a draft to create a product souvenir in the form of characters that reflect the identity of Thai elephants. The results of the study revealed that Thai elephants have outstanding characteristics, namely, large skull, wide ears, curved trunk ends. Elephants have been used as important symbols in Thailand for religious, royal and official emblems. Today, elephants are important in tourism in Thailand, especially among foreign tourists. In terms of education, AI is used as a visualization tool. It has been found that it is a potential tool for creating visualizations from data that provide a variety of alternative forms, novel, modern, able to create realistic images. However, there is a lack of specificity in some components. Therefore, there should be further development of product designs from the point of view of designers to make the workpieces more unique and meet the needs of designers.