Designing The New Wisdom Creation Process For The Development Of Community Products

Abstract

              This study aimed to investigate the development of community products within the OTOP project and successful private brands in order to establish a new wisdom creation process for community product design. A qualitative approach and descriptive analysis were employed, and data were categorized into four phases: (1) government agencies related to community product development, (2) successful private brands, (3) experts in creative industries, and (4) the implementation of the process with a handwoven textile community.

              The study revealed that although government projects aim to improve community income and quality of life, their top-down operational model limits community participation and long-term ownership of the development process. In contrast, private brands that adopt Co-creation and Participatory Design approaches are able to produce products that clearly reflect local identity and community potential. The implementation of the new wisdom creation process in a pilot community demonstrated its practical applicability. It enhanced community capacity in collaborative product design and led to the development of new product identities with potential for economic growth.