ความเอาใจใส่ของพนักงานโรงแรมบูติค
DOI:
https://doi.org/10.53848/irdssru.v10i2.163798คำสำคัญ:
ความเอาใจใส่, พนักงาน, โรงแรมบูติคบทคัดย่อ
บทความนี้เป็นการศึกษาและวิเคราะห์ความเอาใจใส่ของพนักงานโรงแรมบูติค โดยมีวัตถุประสงค์เพื่ออธิบายแนวโน้มการท่องเที่ยวไทยและการบริการ การศึกษารูปแบบการบริหารจัดการของโรงแรมบูติคในประเทศไทย การสร้างการบริการสู่ความเป็นเลิศ รวมถึงการศึกษาองค์ประกอบของความเอาใจใส่และแบบวัดมาตรฐานความเอาใจใส่ เพื่อนำองค์ความรู้ที่ได้มาบูรณาการปรับใช้ให้เกิดความเหมาะสมกับพนักงานโรงแรมบูติค เพื่อตอบสนองความต้องการของผู้รับบริการที่มีพฤติกรรมที่แตกต่างกัน อีกทั้งยังเป็นการเพิ่มศักยภาพทางการแข่งขันกับโรงแรมประเภทอื่นๆ ในอนาคต
References
Ali, E., Halit, K., Hayat, A., Ebru, E. (2015). The influence of storytelling approach in travel writing on readers’ empathy and travel intentions. Social and Behavioral Sciences. 207 (2015), 577-589.
Anhar, L., (2001). The Definition of Boutique Hotel. retrieved: December 19, 2016. from: http://www.hvs.com. 2001.
Batson, C.D., (2009). These thing called empathy: eight related but distinct phenomen In Decetyj & Ickes W, editors. The Social neuroscience of empathy Cambridge, M.A: MIT press: 39-26.
Bennett, S., Nelson, JK., (2011). Adult attachment in clinical social work: practice, research, and policy. New York: Springer.
Boonbongkran, J. (1996). Raising awareness of services for improve government services. Bangkok: The Format Printing.
Butcher, J. (2014). Moralizing tourism: Personal qualities, political issues, In M. Mostsfanezhad & K. Hannam (Eds.). Moral encounters in tourism. Farnham, Surrey: Ashgate Publishing Ltd.
Chen D, Lew R, Hershmam W, Orlander J., (2007). A cross-sectional measurement of medical student empathy. J Gen Intern Med. 22 (10), 1434-8.
Cross M. (2015). Is empathy essential for high-quality customer service? International. Journal of Hospitality Management. (49), 149-150.
Costa, G., & Glinala, E., (2003). Empathy and sport tourism service: A literature review. Journal of sport and tourism. 8(4), 284-292.
Caton, K. (2014). Humanism and tourism: A moral encounter. In M. Mostafanezhad & K. Hanna (Eds). Moral encounters in tourism. Farnham, Surrey: Ashgate Publishing Ltd.
Clampaiboon, W. (2015). It is an old house converted Boutique Vol 1. Bangkok: Limited edition prints.
Davis, M, H,. (1983). The effects of dispositional empathy on emotional reactions and helping: A multidimensional approach. Journal of personality. 51(2), 167-184.
Dang, R. (2010). Management and hotel operations 21st Century: Bangkok SR Printing Mass Products Co., Ltd.
Decety, J., & Michalaka, K.J. (2010). Neurodevelopmental changer in the circuits underlying empathy and sympathy from childhood to adulthood. Developmental Science. 13(6): 886-899.
Department of Tourism. (2015). Standard accommodation for Tourism (Volume 2) for 1-4 star hotels category. Bangkok: Office of Development Services. Department of Tourism.
Detuk, S. (2001). Intercultural empathy: Myth, competency. or possibility for alliance building ?. Community Education. 50(4): 374-384.
Eisenberg, N., (2010). Empathy-related responding: Links with self-regulation, moral judgment, and moral behavior. In M. Mikulincer & P.R. Shaver (Eds.). Prosocial motives, emotions, and behavior: The better angels of out nature. Washington DC: American Psychological Association.
Eisengerg, N., & Strayer, j., (1987). Critical issues in the study of empathy. In Empathy and its development. Cambridge University Press.
Goleman, D. (2007). Emotional intelligence: Why it can matter more than IQ. New York, NY: Random House.
Gomutbhut, P. (2016). Documents teachings. Medical Care Relief Operations for physicians, family practice at Faculty of Medicine. Chiang-Mai: Chiang-Mai University.
Grater G. (2015). What is Empathy. retrieved. 26 November 2016, from http://www.greatergood .berkely.edu/topic/empathy/definition.
Goleman, D. (1995). Emotional Intelligence: Why it matter more than IQ. New York: Bantam Book.
Gruber, T. (2011) I want to believe they really care: How com planning customers want to be treated by front office employee. Journal of Service Marketing. 22(1), 1434-1438.
Inklam, R., (2014). The quality of service of the Tourist Information Center. Tourism Authority of Thailand at Suvarnabhumi Airport. International Journal of Tourism Thailand. 10 (1): 59-71.
Hojat, M, Gonnella, J., Nasca., T.m Managine, S., Vergare, m., & Magee, M. (2002). Physician empathy: definition, component, measurement, and special. American Journal of psychiatry. (159): 1563 – 1569.
Husted, B. W., & Allen, D, B,. (2008). Toward a model of cross-cultural business ethic: The impact of individualism and collectivism on the ethical decision-making process. Journal of Business Ethics. 82(2), 293-305.
Jolliffe, D., & Farrington, D. P. (2004). Empathy and offending: A systematic review and meta-analysis. Aggression and Violent Behavior. 9(5), 441-476.
Jolliffe D., Farringtoon DP (2006). Examining the relationship between low empathy and bullying. Aggression Behavior. 32, 540 – 550.
Keankhuntod, M., Mutyai, O., Taweephol, R. 2016). A potential labor cases AEC boutique district of Hua Hin. Prachuap Khiri Khan. The report outlines a national conference on the management of the 8th, July 2, 2559, at the Faculty of Management. Prince of Songkla University.
Kreps, T. A., & Monin, B. (2011). Doing Well by doing good? Ambivalent moral framing in organization. Research in Organizational Behavior. 31, 99-123.
Kranwararat, W. (2014). The quality of the service, front desk staff of Hotel Boutique. Shanghai Mansion Case Study. Journal of cultural trends. 15 (27): 3-15.
Parichat, P. (2014). A study on the performance of school administrators at Space Elementary Phichit 1. Master's Degree in Education. Faculty of Management Studies. Srinakharinwirot University.
Pokphumdee, P. (2015). The public health. Staff are happy Sustainable health system. Bangkok: Ministry of Health.
Positioning. (2016). Composite applications still. (2559). 8 Trends of Tourism in 2017. retrieved December 8, 2016, from: http://positioningmag.com/110 9180.
Pedwell, C. (2012). Economies of empathy: Obama, Neoliberalism, and Social Justice. Environment and Planning. Society and Space, 30: 280-297.
Phachachart Business. (2016). Tourism pressure curve in the hotel store sales rose seven times spilled aviation tourism push. retrieved 30 December 2016. http://www. prachachat.net/news_detail.php?newsid=1482899006.
Pannengpetch, S. (2013). Conflict management techniques, Lecture courses Technical Communication & Conflict Management 4. Novotel Bangkok Siam Square. November 22, 2013. a S PR Seminar.
Philip, K. (2000). Marketing Management Analysis Planning Implementation and Control. (6th ed). Englewood Cliffs New Jersey: Prentice – Hill, Inc.
Phimsongpong, C., Maaun R. (2010). To evaluate the effectiveness of services. In cultural tourism in Northern Ireland. Technic Journal South. 2 (1): 1-16.
Phomkamonlerd, P., Tianlia, C., Taweephol R. (2016). Strategies colored oceans of four star and five-star hotel in Hua Hin. Prachuap Khiri Khan. The report outlines a national conference on the management of the 8th, July 2, 2559, at the Faculty of Management. Prince of Songkla University.
Phunthong, K. (2007). Education and development of adolescent students see the others. Master of Education Degree. Psychology Guidance Department. College. Srinakharinwirot University.
Taweephol R. (2560). The concept of the boutique hotel business case study: Boutique Hotel in Chiang Mai. Journal of Dusit Thani College. 11 (1):
Choibumrung T. (2557). The reform of Thailand. TAT Tourism Journal. 4 (2017): 54-59.
Chomwong, W. (2009). The quality of service of the hotel industry in the United States: A Comparative Study between boutique hotels and businesses. Master of business administration. Faculty of Commerce and Accountancy. Thammasat University.
Reisinger. Y., Steiner, C. (2006). Conceptualizing object authenticity. Annals of Tourism Research. 33, 65-86.
Robinson, M. (2012). The emotional tourist. In D. Picard & M. Robinson camp sites.
Rogers., CR. (1951). Client-Centered Therapy. Its Current Practice, Implications and Theory. Mifflin, Hiughtion: MI.
Medicine. (2015). Definition of Hippocratic Oath, retrieved 26 November 2016. http://www.medicinenet.com/script/main/art.asp?articlekry=200909.
Ministry of Tourism and Sports. (2016). Thailand tourism strategy 2015 – 2017. Bangkok: Ministry of Tourism and Sports.
Saeyanon., A. (2015). Resort Management. Bangkok: SE-ED UK Tion.
Seechalernmongkhol S. (2013). The service is excellent: one of the contributing factors to the success of the airline business. Journal Article. Humanities and social sciences. 12 (2), 44-45.
Selman, R. lo, P. (1979). Children's ideas about friendship: A new theory. Psychology Today, 13(10), 71-114.
Sirakhunchai, A. (2014). Knowledge Management and Performance: Evidence from a hotel in the province of fun (Mukdahan, Nakhon Phanom and Sakon Nakhon). The report stemmed Conference. Research graduate at 15. Friday, March 25, 2557: 2149-2154.
Steven, W., Alexei, V., David, E. (2009). Cross-cultural Communication and Multicultural Team Performance: A German and American Comparison. Journal of Comparative International Management. 12(2), 73-89.
Sririphapan N. (2008). Creating proactive service (Proactive for Service Excellence). Journal of Payap University, 21(1): 1-9.
Suchamann, K., Zaki, J., Dweck, C.S. (2014). Addressing the empathy deficit: beliefs about the malleability of empathy predict effortful responses when empathy is challenging. J Pers, Soc, Psychology. 107(3), 475 – 493.
Sumneak, A. (2015). The quality of the service. Considering the expectations and perceptions of the services of private hospitals in the Province's application under SERVQUAL Model. Bachelor of Business Administration. Management. Naresuan University.
Suriyachai., T. (2011). The relationship between self-realization with the teen sensation. The thematic courses of educational programs. Psychology development. College. Srinakharin wirot University.
Taki T. (2006). Front Office Management Department. Bangkok: S-ED UK Tion.
Takhunmungthong, A. (2016). Strategic marketing mix service with Kapil It's the perception of quality and service. Loyalty foreign tourists in Thailand medical tourism. RMUTT Global Business and Economics Review. 11 (2), 115 - 126.
Thanusigh, J., Manusburut, W. (2012) A study of management practices, case studies, boutique hotel RarinJinda Wellness Spa Resort. According to the research report, District 1 Wisdom for a strong sense of community. Research Group Sustainable Tourism. On December 12, 2012.
Thain, B., (2014). Potential competition in the hotel industry: a case study of a boutique hotel in Bangkok. Journal of Dusit Thani College. 8 (9), 44-66.
Thomrungkaithikhun, A. (2009). Factors affecting the expectations of the marketing mix Resort Pattaya. Master of Art. Hotel and Tourism Management. Faculty of Business Administration Economics &
Communications. Nareauan University.
World A. (2015). Mini chic guide the Boutique Hotels Guaranteed by Thailand Boutique Award 2014 - 2015. Bangkok: Amarin Printing Lighting & Persimmon Lichfield ching.
Anhar, L., (2001). The Definition of Boutique Hotel. retrieved: December 19, 2016. from: http://www.hvs.com. 2001.
Batson, C.D., (2009). These thing called empathy: eight related but distinct phenomen In Decetyj & Ickes W, editors. The Social neuroscience of empathy Cambridge, M.A: MIT press: 39-26.
Bennett, S., Nelson, JK., (2011). Adult attachment in clinical social work: practice, research, and policy. New York: Springer.
Boonbongkran, J. (1996). Raising awareness of services for improve government services. Bangkok: The Format Printing.
Butcher, J. (2014). Moralizing tourism: Personal qualities, political issues, In M. Mostsfanezhad & K. Hannam (Eds.). Moral encounters in tourism. Farnham, Surrey: Ashgate Publishing Ltd.
Chen D, Lew R, Hershmam W, Orlander J., (2007). A cross-sectional measurement of medical student empathy. J Gen Intern Med. 22 (10), 1434-8.
Cross M. (2015). Is empathy essential for high-quality customer service? International. Journal of Hospitality Management. (49), 149-150.
Costa, G., & Glinala, E., (2003). Empathy and sport tourism service: A literature review. Journal of sport and tourism. 8(4), 284-292.
Caton, K. (2014). Humanism and tourism: A moral encounter. In M. Mostafanezhad & K. Hanna (Eds). Moral encounters in tourism. Farnham, Surrey: Ashgate Publishing Ltd.
Clampaiboon, W. (2015). It is an old house converted Boutique Vol 1. Bangkok: Limited edition prints.
Davis, M, H,. (1983). The effects of dispositional empathy on emotional reactions and helping: A multidimensional approach. Journal of personality. 51(2), 167-184.
Dang, R. (2010). Management and hotel operations 21st Century: Bangkok SR Printing Mass Products Co., Ltd.
Decety, J., & Michalaka, K.J. (2010). Neurodevelopmental changer in the circuits underlying empathy and sympathy from childhood to adulthood. Developmental Science. 13(6): 886-899.
Department of Tourism. (2015). Standard accommodation for Tourism (Volume 2) for 1-4 star hotels category. Bangkok: Office of Development Services. Department of Tourism.
Detuk, S. (2001). Intercultural empathy: Myth, competency. or possibility for alliance building ?. Community Education. 50(4): 374-384.
Eisenberg, N., (2010). Empathy-related responding: Links with self-regulation, moral judgment, and moral behavior. In M. Mikulincer & P.R. Shaver (Eds.). Prosocial motives, emotions, and behavior: The better angels of out nature. Washington DC: American Psychological Association.
Eisengerg, N., & Strayer, j., (1987). Critical issues in the study of empathy. In Empathy and its development. Cambridge University Press.
Goleman, D. (2007). Emotional intelligence: Why it can matter more than IQ. New York, NY: Random House.
Gomutbhut, P. (2016). Documents teachings. Medical Care Relief Operations for physicians, family practice at Faculty of Medicine. Chiang-Mai: Chiang-Mai University.
Grater G. (2015). What is Empathy. retrieved. 26 November 2016, from http://www.greatergood .berkely.edu/topic/empathy/definition.
Goleman, D. (1995). Emotional Intelligence: Why it matter more than IQ. New York: Bantam Book.
Gruber, T. (2011) I want to believe they really care: How com planning customers want to be treated by front office employee. Journal of Service Marketing. 22(1), 1434-1438.
Inklam, R., (2014). The quality of service of the Tourist Information Center. Tourism Authority of Thailand at Suvarnabhumi Airport. International Journal of Tourism Thailand. 10 (1): 59-71.
Hojat, M, Gonnella, J., Nasca., T.m Managine, S., Vergare, m., & Magee, M. (2002). Physician empathy: definition, component, measurement, and special. American Journal of psychiatry. (159): 1563 – 1569.
Husted, B. W., & Allen, D, B,. (2008). Toward a model of cross-cultural business ethic: The impact of individualism and collectivism on the ethical decision-making process. Journal of Business Ethics. 82(2), 293-305.
Jolliffe, D., & Farrington, D. P. (2004). Empathy and offending: A systematic review and meta-analysis. Aggression and Violent Behavior. 9(5), 441-476.
Jolliffe D., Farringtoon DP (2006). Examining the relationship between low empathy and bullying. Aggression Behavior. 32, 540 – 550.
Keankhuntod, M., Mutyai, O., Taweephol, R. 2016). A potential labor cases AEC boutique district of Hua Hin. Prachuap Khiri Khan. The report outlines a national conference on the management of the 8th, July 2, 2559, at the Faculty of Management. Prince of Songkla University.
Kreps, T. A., & Monin, B. (2011). Doing Well by doing good? Ambivalent moral framing in organization. Research in Organizational Behavior. 31, 99-123.
Kranwararat, W. (2014). The quality of the service, front desk staff of Hotel Boutique. Shanghai Mansion Case Study. Journal of cultural trends. 15 (27): 3-15.
Parichat, P. (2014). A study on the performance of school administrators at Space Elementary Phichit 1. Master's Degree in Education. Faculty of Management Studies. Srinakharinwirot University.
Pokphumdee, P. (2015). The public health. Staff are happy Sustainable health system. Bangkok: Ministry of Health.
Positioning. (2016). Composite applications still. (2559). 8 Trends of Tourism in 2017. retrieved December 8, 2016, from: http://positioningmag.com/110 9180.
Pedwell, C. (2012). Economies of empathy: Obama, Neoliberalism, and Social Justice. Environment and Planning. Society and Space, 30: 280-297.
Phachachart Business. (2016). Tourism pressure curve in the hotel store sales rose seven times spilled aviation tourism push. retrieved 30 December 2016. http://www. prachachat.net/news_detail.php?newsid=1482899006.
Pannengpetch, S. (2013). Conflict management techniques, Lecture courses Technical Communication & Conflict Management 4. Novotel Bangkok Siam Square. November 22, 2013. a S PR Seminar.
Philip, K. (2000). Marketing Management Analysis Planning Implementation and Control. (6th ed). Englewood Cliffs New Jersey: Prentice – Hill, Inc.
Phimsongpong, C., Maaun R. (2010). To evaluate the effectiveness of services. In cultural tourism in Northern Ireland. Technic Journal South. 2 (1): 1-16.
Phomkamonlerd, P., Tianlia, C., Taweephol R. (2016). Strategies colored oceans of four star and five-star hotel in Hua Hin. Prachuap Khiri Khan. The report outlines a national conference on the management of the 8th, July 2, 2559, at the Faculty of Management. Prince of Songkla University.
Phunthong, K. (2007). Education and development of adolescent students see the others. Master of Education Degree. Psychology Guidance Department. College. Srinakharinwirot University.
Taweephol R. (2560). The concept of the boutique hotel business case study: Boutique Hotel in Chiang Mai. Journal of Dusit Thani College. 11 (1):
Choibumrung T. (2557). The reform of Thailand. TAT Tourism Journal. 4 (2017): 54-59.
Chomwong, W. (2009). The quality of service of the hotel industry in the United States: A Comparative Study between boutique hotels and businesses. Master of business administration. Faculty of Commerce and Accountancy. Thammasat University.
Reisinger. Y., Steiner, C. (2006). Conceptualizing object authenticity. Annals of Tourism Research. 33, 65-86.
Robinson, M. (2012). The emotional tourist. In D. Picard & M. Robinson camp sites.
Rogers., CR. (1951). Client-Centered Therapy. Its Current Practice, Implications and Theory. Mifflin, Hiughtion: MI.
Medicine. (2015). Definition of Hippocratic Oath, retrieved 26 November 2016. http://www.medicinenet.com/script/main/art.asp?articlekry=200909.
Ministry of Tourism and Sports. (2016). Thailand tourism strategy 2015 – 2017. Bangkok: Ministry of Tourism and Sports.
Saeyanon., A. (2015). Resort Management. Bangkok: SE-ED UK Tion.
Seechalernmongkhol S. (2013). The service is excellent: one of the contributing factors to the success of the airline business. Journal Article. Humanities and social sciences. 12 (2), 44-45.
Selman, R. lo, P. (1979). Children's ideas about friendship: A new theory. Psychology Today, 13(10), 71-114.
Sirakhunchai, A. (2014). Knowledge Management and Performance: Evidence from a hotel in the province of fun (Mukdahan, Nakhon Phanom and Sakon Nakhon). The report stemmed Conference. Research graduate at 15. Friday, March 25, 2557: 2149-2154.
Steven, W., Alexei, V., David, E. (2009). Cross-cultural Communication and Multicultural Team Performance: A German and American Comparison. Journal of Comparative International Management. 12(2), 73-89.
Sririphapan N. (2008). Creating proactive service (Proactive for Service Excellence). Journal of Payap University, 21(1): 1-9.
Suchamann, K., Zaki, J., Dweck, C.S. (2014). Addressing the empathy deficit: beliefs about the malleability of empathy predict effortful responses when empathy is challenging. J Pers, Soc, Psychology. 107(3), 475 – 493.
Sumneak, A. (2015). The quality of the service. Considering the expectations and perceptions of the services of private hospitals in the Province's application under SERVQUAL Model. Bachelor of Business Administration. Management. Naresuan University.
Suriyachai., T. (2011). The relationship between self-realization with the teen sensation. The thematic courses of educational programs. Psychology development. College. Srinakharin wirot University.
Taki T. (2006). Front Office Management Department. Bangkok: S-ED UK Tion.
Takhunmungthong, A. (2016). Strategic marketing mix service with Kapil It's the perception of quality and service. Loyalty foreign tourists in Thailand medical tourism. RMUTT Global Business and Economics Review. 11 (2), 115 - 126.
Thanusigh, J., Manusburut, W. (2012) A study of management practices, case studies, boutique hotel RarinJinda Wellness Spa Resort. According to the research report, District 1 Wisdom for a strong sense of community. Research Group Sustainable Tourism. On December 12, 2012.
Thain, B., (2014). Potential competition in the hotel industry: a case study of a boutique hotel in Bangkok. Journal of Dusit Thani College. 8 (9), 44-66.
Thomrungkaithikhun, A. (2009). Factors affecting the expectations of the marketing mix Resort Pattaya. Master of Art. Hotel and Tourism Management. Faculty of Business Administration Economics &
Communications. Nareauan University.
World A. (2015). Mini chic guide the Boutique Hotels Guaranteed by Thailand Boutique Award 2014 - 2015. Bangkok: Amarin Printing Lighting & Persimmon Lichfield ching.
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28-12-2018
How to Cite
Taweephol, R. (2018). ความเอาใจใส่ของพนักงานโรงแรมบูติค. วารสารวิจัยและพัฒนา มหาวิทยาลัยราชภัฏสวนสุนันทา, 10(2), 188–211. https://doi.org/10.53848/irdssru.v10i2.163798
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ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยราชภัฎสวนสุนันทา และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
