Cluster Development Strategies : Khmer’s Civilization Tourism in Sriburin

Authors

  • อัจฉรา หลาวทอง
  • ภรณี หลาวทอง

Keywords:

cluster of Khmer civilization tourism.

Abstract

An integrated research was conducted in order to develop and manage the
cluster of Khmer civilization tourism in the lower northeastern part of Thailand: a case
study of the cluster of tourism in Buriram, Surin, Sisaket province aimed: 1) to
investigate the potential, problems and needs of cluster networking; 2) to make the
model scheme, strategy and action plan of the cluster. This qualitative research
employed in-depth interviews and the 5-phase focus group for data collection. Based
on the research objectives raised, the findings were as follows:
The potential of the cluster of Khmer civilization tourism in the province were
found to have four factors: 1) integrity and diversity of tourism cluster in the supply
chain concept; 2) clusters of tourism in the area; 3) the network should support the
government, private and community; and 4) ability to attract tourism products and
services to the cluster of Khmer civilization tourism. However, the problem of
integration of the tourism cluster were found in five points:1) the driving force of
leadership; 2) putting forward their own interests rather than that of the public; 3) the
direction and program implementation; 4) the contradictions of industrial enterprises;
and 5) an understanding of network management. As a result, the desires of the
tourism cluster were classified into three points: 1) to increase market opportunities;
2) the development of business performance; and 3) collaborate with partners to
increase the competitiveness of the business.
The master plan, strategic plan, and action plan scheme for the tourism cluster
of years 2011-2016 found that the vision was cooperation of the enterprise network to
enhance productivity and services for the Khmer civilization tourism of Sriburin
included five missions: 1) controlling and taking care of members; 2) developing and
promoting the potential and services of member corporate images; 3) developing the
channels of tourism markets of members; 4) developing the information system and

public relation of members; and 5) being the cooperative intermediary of members
and cooperated members both private and public clusters. In addition, the developing
strategic plan and action plan of tourism clusters were found in four strategies: 1) the
integrated and promoted strategy in the Khmer civilization tourism cluster of Sriburin
cooperation; 2) the strategies for creating information system and public relation of the
Khmer civilization tourism cluster of Sriburin ; 3) the strategy for making and developing
the channels of tourism markets of the Khmer civilization of Sriburin; and 4) the
strategy for developing productivity, products and services within standards for the
Khmer civilization tourism cluster of Sriburin members.

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References

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Published

2019-09-02

How to Cite

หลาวทอง อ., & หลาวทอง ภ. (2019). Cluster Development Strategies : Khmer’s Civilization Tourism in Sriburin. Research and Development Journal Suan Sunandha Rajabhat University, 9(1 SUP), 53. Retrieved from https://so05.tci-thaijo.org/index.php/irdssru/article/view/213874