A decision making to save money by investing in Long Term Equity Fund of fixed salary employees in Bangkok

Abstract

The study of decision making to save
money by investing in Long Term Equity Fund
of fixed salary employees in Bangkok’s
sample was used to analyze the independent
variables which consist of marketing mix,
returns, image of asset of Management
Company and trustworthiness of asset
Management Company. The dependent
variable is a decision making to save money
by investing in Long Term Equity Fund. The
samples were 400 selected from fixed salary
employees in Bangkok and used
questionnaires as the data gathering
instrument, while the statistics used for the
data analysis comprising of frequency
distribution, percentage, mean, standard
deviation, and multiple regression analysis.
The hypotheses testing results found that
marketing mix, returns, image of asset
Management Company and trustworthiness of
asset Management Company are influenced
to the decision making to reserve money by

investing in Long Term Equity Fund in
Bangkok’s sample at the statistical significant
level of 0.05.