Green Festival Involvement Factors of Marathon Runners in Phuket


  • Phattamon Polrong Faculty of Management Science, Phuket Rajabhat University.
  • Prasopchai Pasunon Faculty of Management Science, Silpakorn University


Green Festival, Marathon Runner


This research aimed to analyze the confirmatory factor of green festival involvement of marathon runners in Phuket. The sample consisted of 328 runners who have marathon experience in Phuket. Runners were selected by convenience sampling. The research instrument was a green festival involvement, it’s contained
13 items, and all items measured on a seven-point rating scale. The second-order confirmatory factor analysis involved the use of AMOS. Result indicated that green festival involvement of marathon runners in Phuket consisted of 3 factors. The standardized regression weight ranking from the highest to the lowest were
1) green design and wastes management (GD), 2) green environment and activity (GE), and 3) green food (GF). The model was consistent with the empirical data. Goodness of fit statistics found were:  c2 = 49.418, df = 44, relative c2 = 1.123, GFI = 0.978, AGFI = 0.954, RMSEA = 0.019, and RMR = 0.045

Author Biographies

Phattamon Polrong, Faculty of Management Science, Phuket Rajabhat University.

M.B.A. (Tourism Management), Prince of Songkla University, (2015). Currently a Lecturer in Business Administration Program, Faculty of Management Science, Phuket Rajabhat University.

Prasopchai Pasunon, Faculty of Management Science, Silpakorn University

Ph.D (Management), Silpakorn University, (2005). Currently a Associate Professor in Faculty of Management Science, Silpakorn University.


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