Green Festival Involvement Factors of Marathon Runners in Phuket
Keywords:
Green Festival, Marathon RunnerAbstract
This research aimed to analyze the confirmatory factor of green festival involvement of marathon runners in Phuket. The sample consisted of 328 runners who have marathon experience in Phuket. Runners were selected by convenience sampling. The research instrument was a green festival involvement, it’s contained
13 items, and all items measured on a seven-point rating scale. The second-order confirmatory factor analysis involved the use of AMOS. Result indicated that green festival involvement of marathon runners in Phuket consisted of 3 factors. The standardized regression weight ranking from the highest to the lowest were
1) green design and wastes management (GD), 2) green environment and activity (GE), and 3) green food (GF). The model was consistent with the empirical data. Goodness of fit statistics found were: c2 = 49.418, df = 44, relative c2 = 1.123, GFI = 0.978, AGFI = 0.954, RMSEA = 0.019, and RMR = 0.045
References
Bernard, P., Chevance, G., Kingsbury, C., Baillot, A., Romain, A. J., Molinier, V., Gadais, T., & Dancause, K. N. (2021). Climate change, physical activity and sport: a systematic review. Sports Medicine, 51(5), 1041-1059.
Bjerke, R., & Naess, H. E. (2021). Toward a co-Creation framework for developing a green sports event brand: the case of the 2018 Zürich E Prix. Journal of Sport and Tourism, 25(2), 129-154.
Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(3), 69-81.
Chen, W.-S., & Tsai, K.-H. (2020). Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry. British Food Journal, 123(5), 1875-1898.
Chirieleison, C., & Scrucca, L. (2017). Event sustainability and transportation policy: a model-based cluster analysis for a cross-comparison of hallmark events. Tourism Management Perspectives, 24, 72-85.
Collins, A., Flynn, A., Munday, M., & Roberts, A. (2007). Assessing the environmental consequences of major sporting events: the 2003/04 FA Cup Final. Urban Studies, 44(3), 457-476.
Cozzio, C., Orlandi, L. B., & Zardini, A. (2018). Food sustainability as a strategic value driver in the hotel industry. Sustainability (Switzerland), 10(10), 3404.
Dendura, B.(2020). Olympic infrastructure-global problems of local communities on the example of Rio 2016, PyeongChang 2018, and Krakow 2023. Sustainability (Switzerland), 12(1),141.
Gao, Y. L., Mattila, A. S., & Lee, S. (2016). A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research. International Journal of Hospitality Management, 54, 107-115.
Getz, D. (2008). Event tourism: definition, evolution, and research. Tourism Management, 29(3), 403-428.
Grech, A., Howse, E., & Boylan, S. (2020). A scoping review of policies promoting and supporting sustainable food systems in the university setting. Nutrition Journal, 19(1), 97.
Gross, M. J., & Brown, G. (2008). An empirical structural model of tourists and places: progressing involvement and place attachment into tourism. Tourism Management, 29(6), 1141-1151.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis. 7th ed. New York: Pearson.
Hottle, T. A., Bilec, M. M., Brown, N. R., & Landis, A. E. (2015). Toward zero waste: composting and recycling for sustainable venue based events. Waste Management, 38(1), 86-94.
Iraldo, F., Testa, F., Lanzini, P., & Battaglia, M. (2017). Greening competitiveness for hotels and restaurants. Journal of Small Business and Enterprise Development, 24(3), 607-628.
Jeong, Y., Yu, A., & Kim, S.-K. (2020). The antecedents of tourists' behavioral intentions at sporting events: the case of South Korea. Sustainability (Switzerland), 12(1), 333.
Kim, W., Jun, H. M., Walker, M., & Drane, D. (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: scale development and validation. Tourism Management, 48, 21-32.
Konecke, T., Schunk, H., Schappel, T., Hugaerts, I., Wagner, F., & Malchrowicz-Mosko, E. (2021). German marathon runners’ opinions on and willingness to pay for environmental sustainability. Sustainability (Switzerland), 13(18),10337.
Krugell, W., & Saayman, M. (2013). Running a greener race: willingness-to-pay evidence from the old mutual two oceans Marathon in South Africa. South African Journal for Research in Sport, Physical Education and Recreation, 35(1), 53-70.
Krugman, H. E. (1971). Brain wave measures of media involvement. Journal of Advertising Research, 11(1), 3-9.
Laing, A., & Hogg, G. (2008). Re-conceptualising the professional service encounter: information empowered consumers and service relationships. Journal of Customer Behaviour, 7(4), 333-346.
Larson, L. R., Stedman, R. C., Cooper, C. B., & Decker, D. J. (2015). Understanding the multi-dimensional structure of pro-environmental behavior. Journal of Environmental Psychology, 43, 112–124.
Martinho, G., Gomes, A., Ramos, M., Santos, P., Gonçalves, G., Fonseca, M., & Pires, A. (2018). Solid waste prevention and management at green festivals: a case study of the Andanças Festival, Portugal. Waste Management, 71, 10-18.
Mascarenhas, M., Pereira, E., Rosado, A., & Martins, R. (2021). How has science highlighted sports tourism in recent investigation on sports’ environmental sustainability? a systematic review. Journal of Sport and Tourism, 25(1),
-65.
Nunnally, J.C. (1978). Psychometric theory. 2nd Edition. New York: McGraw-Hill.
Pasunon, P. (2015). Validity of questionnaire for social science research. Journal of Social Sciences Srinakharinwirot University. 18, 375-396. (in Thai)
Schiffman, L. G., & Leslie L. K. (2004). Consumer behavior. 8th ed. Upper Saddle River: Pearson Education.
Schumacker, R. E. & Lomax, R. G. (2016). A beginner’s guide to structural equation modelling. 4th ed. New York: Taylor & Francis.
Suksawang, S. (2014). The basics of structural equation modeling. Princess of Naradhiwas University Journal. 6(2), 136-145. (in Thai)
Sultana, S., Parvez, M., Khan, R. S., & Jalil, M. S. (2020). Perception of event management company towards green event: evidence from Bangladesh. Academy of Strategic Management Journal, 19(4), 1-10.
The Nation. (2021). Phuket ranked world’s 8th best place to visit. Retrieved September 5, 2021, from https://www.nationthailand.com/blogs/thai-destination/40001594
The Phuket News. (2020). Laguna Phuket marathon holds strong. Retrieved September 5, 2021, from https://www.thephuketnews.com/laguna-phuket-marathon-holds-strong-78223.php
Triantafyllidis, S., & Kaplanidou, K. (2019). Marathon runners: a fertile market for “green” donations?. Journal of Global Sport Management, 1-14.
United Nations. (2015). Transforming our world: the 2030 agenda for sustainable development A/RES/70/1. Retrieved September 1, 2021, from https://sdgs.un.org/2030agenda
Whitfield, J., & Dioko, L. A. N. (2011). Discretionary corporate social responsibility: introducing the greener venue. International Journal of Event and Festival Management, 2(2), 170–183.
Wong, I. K. A., Wan, Y. K. P., & Qi, S. (2015). Green events, value perceptions, and the role of consumer involvement in festival design and performance. Journal of Sustainable Tourism, 23(2), 294-315.
Ye, Y., Su, C.-H., Tsai, C.-H., & Hung, J.-L. (2020). Motivators of attendance at eco-friendly events. Journal of Convention and Event Tourism, 21(5), 417-437.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341- 352.
Zelenika, I., Moreau, T., & Zhao, J. (2018). Toward zero waste events: reducing contamination in waste streams with volunteer assistance. Waste Management, 76, 39-45.
Zhao, Y., & Wise, N. (2019). Evaluating the intersection between “green events” and sense of community at Liverpool’s lark lane farmers market. Journal of Community Psychology, 47(5), 1118-1130.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Journal of Education Academic Chiang Rai Rajabhat University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
