Overview of Three Quarters in Advertising Industry 2016

Abstract

The performance of the media industry in Thailand from January to September, 2016 was not good. The negative growth of 4% or income decreased to 3,700 million baht, compared with the same period of year 2015. And to explain more clearly the article has written form the Secondary Source in tabular form and the author received from AC Nielsen (Thailand) Ltd., a market research company that made for the company as the Media Agency only and presented in description. The data obtained in three quarter of 2016 compared with the same period in the year 2015. To see more clearly the transformation of the media industry to buy particularly. “TV” as a representative of whole media because it is a medium that is highly valued and market share, making it the most “media” that can obviously measure the growth of the advertising industry.