The The Image and Value of the Bangkokian toward the Tourism in Thailand

Abstract

The research aimed to surveys public opinion on the perception of the image and equity acceptance in the eye of Bangkokian tourists. This research was defined as a qualitative research, the data was collected from 400 Bangkokian tourists who to get around Thailand by using questionnaire. The obtained data was analyzed by frequency, percentage, mean, standard deviation (S.D.), t-test and F-test. The research revealed that the majority of tourists are female, ranging 20–30 years of age who have bachelor degree and employee with average monthly salary 15,000–25,000 bath. The result showed that the respondents were highly satisfied with the image of Thailand’s tourism in quality and facility, society and culture. The acknowledgment of value in Thailand’s tourism after the respondents returned home was at high level follow by the impressiveness toward equity acceptance. From the hypothesis, it could be stated that the demographic of Bangkokian traveler on issue was education, occupation and monthly income have statistically significant as .05. Furthermore, the details on gender, education and monthly income also reflect the acknowledgement of value in Thailand’s tourism have the statistically significant as .05.