The Expectation and Satisfaction through Social Network with Blindness in Bangkok

Abstract

The purposes of this research were to 1) study Facebook communication behaviors among visually impaired people in Bangkok, 2) study expectations, utilizations, and satisfaction on Facebook among visually impaired people in Bangkok, and 3) study the relationship between the expectations, utilizations and satisfaction on Facebook and Facebook communication behaviors among visually impaired people in Bangkok. This quantitative research was conducted by collecting data with a survey method to analyze and test the theory with a multi-stage sampling method. The samples of the research were visually impaired people in Bangkok who use Facebook in a total of 400 people. A questionnaire was used as a research tool. And the data obtained from the questionnaire were analyzed to find out percentage, mean, ANOVA, t-Test, and Pearson Product Moment. The research results showed that 52% of the samples were females and the remaining 48% were males. The samples consisted of the visually impaired people aged between 21-30 years (51.8%) and the visually impaired people with congenital visual impairment (61%). The samples expected to find leisure activities on Facebook with a mean of 3.84 and satisfied on receiving information and news easily and conveniently with a mean of 3.61. The hypothesis test results indicated that the visually impaired people in Bangkok at different genders, ages, occupations, education levels and visual impairments had different Facebook communication behaviors. The visually impaired people at the age of 21-30 years used Facebook more frequently than the visually impaired people at the age of 15-20 years. In addition, the visually impaired people at different educational levels also had different Facebook communication behaviors. The visually impaired people who obtained a Bachelor’s degree used Facebook more frequently than those who obtained a High Vocational Certificate/Vocational Diploma.