Factors Influencing of the Decision to Buy Health and Beauty Drink Products

Abstract

The objectives of the research were: 1) to study the decision to buy health and beauty drinks, 2) to study population relations with the decision to buy health and beauty drinks, and 3) to compare population factors with the decision to buy health and beauty drinks. The sample size was 400 people. This study uses a self-administered questionnaire. The statistical tools used in this study were percentage, mean, standard deviation, Chi-square, t-Test, and One-Way ANOVA. The results indicated the following: Factors affecting the decision to purchase health and beauty beverage products were on high level. The demographic factors were not related to consumer behavior regarding the nature of the purchase of health and beauty beverage products. The demographic factors including gender, age, status, level of education, and occupation had decision to purchase health and beauty products were not significant. The monthly income had decision to purchase health and a beauty product was significantly at on .05 level.