A Media Literacy Promoting Model for Students: Project Kon Tun Sue

Abstract

        This study aimed to investigate the lesson learned in best practice media literacy activities used as guidelines in building the media literacy network. This action research investigated the media literacy model for students from all over the country. The target group for the data collection in this research consisted of students participating in the media literacy for the people project, held by the Office of The National Broadcasting and Telecommunications Commission and Suan Sunandha Rajabhat University. Also, documentary research was conducted in this study. Apart from that, a student workshop, idea exchange forums and pilot activities were held to find the appropriate model for the target group. The findings show that there are various appropriate media literacy models, such as campaigning, shows, short films, learning activities and etc. These models used various media channels including campaigning activities, radio and films. The main activities for media literacy education at each university could be categorized as follows: 1) Lecture – a main activity in educating the target group at universities. 2) Media Production – students, especially in universities which offer mass communication degrees, have chances to produce short films, radio advertisement and other media. 3) Stage performances-some universities which are well known for their cultural shows or art performances may choose to perform shows on stage.