The Corporate Social Responsibility (CSR) of Energy Resources Business Organizations registered on the Stock Exchange of Thailand

Abstract

The objective of this research was to compare the corporate social responsibility model within the same industry group using qualitative research to analyze the 2016 annual reports, journals and online booklets. The target group of this study consists of 3 companies: Bangchak Corporation Public Company Limited, the Electricity Generating Public Company Limited or EGCO group, and Thai Oil Public Company Limited. The data analysis was separated into 2 parts. The first part was the analysis of corporate social responsibility: economics, society, and environment. The second part was the analysis of Philip Kotler and Nancy Lee’s corporate social responsibility model. The study indicates that these three organizations have used all 3 types of corporate social responsibility which were economics, society, and environment. The three organizations have used the same corporate social responsibility model in five different forms including cause promotion, corporate social marketing, corporate philanthropy, community volunteering, and socially responsible business practices. Only Bangchak Corporation Public Company Limited has used the form of developing and delivering affordable products and services. None of these 3 organizations uses a marketing model that was cause-related.