Marketing communication of OTOP talismans in Bangkok

Abstract

This academic article focusses on the concept of beliefs about talismans marketing mix concept, marketing communication concept, Talisman products of OTOP’s Bangkok and marketing communication of talismans OTOP products’ Bangkok. It was found that there was a total of 11 patterns, namely: advertising, public relations, direct marketing, participating in marketing activities Social support, point-of-purchase communication, word-of-mouth communication, communication through brand identity and product packaging. In which each model may have only one types of products in that kind of marketing communication. For example, supporting social activities that only 1 product chooses to use this form of marketing communication. While marketing communication through brand identity, there are 1 product that choose to communicate by telling stories about their beliefs about the serpent and Mani Nakama added to make the products more outstanding and interesting. As for the marketing communication using product packaging, the story is told through the packaging of 1 product as well.