Media exposure and factors affecting the decision to use electric trucks in a road transport operator group.

Authors

  • Marisa Srinuwat Faculty of Journalism and Mass Communication, Thammasat University
  • Smuchanan Ekapanyakul Faculty of Journalism and Mass Communication, Thammasat University

Keywords:

Media Exposure, Information Search , Influential Factors, Electric Trucks

Abstract

This research studied media exposure, information search, issues with electric trucks, decision-making factors, and consumer behavior trends in using electric trucks in a road transport operator group. Quantitative survey research was done with data collected by offline questionnaire from 311 samples. Results were that samples had moderate media exposure to electric truck activities, mostly from online media, especially Facebook highly frequently and searched for, and received, information on electric trucks mostly through online media, especially frequently on Facebook, In terms of behavioral trends, samples intentionally used electric trucks when organizational classification motivated them to follow news about electric trucks for transporting goods by road at a very high level.

Author Biography

Smuchanan Ekapanyakul, Faculty of Journalism and Mass Communication, Thammasat University

Associate Professor, Faculty of Journalism and Mass Communication, Thammasat University

References

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Published

2023-12-28

How to Cite

Srinuwat, M., & Ekapanyakul, S. . (2023). Media exposure and factors affecting the decision to use electric trucks in a road transport operator group . Journal of Mass Communication Technology, RMUTP, 8(2), 26–35. retrieved from https://so05.tci-thaijo.org/index.php/jmctrmutp/article/view/264349

Issue

Vol. 8 No. 2 (2023): 2566 กรกฎาคม-ธันวาคม

Section

Research Articles

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Copyright (c) 2023 Journal of Mass Communication Technology, RMUTP

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