The Development of Digital Content in the form of Album Posts to Promote Active Recruitment Scholarships for Undergraduate Students, King Mongkut's University of Technology Thonburi

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Abstract

The purposes of this research were 1) to develop and evaluate the quality of digital content in the form of album posts to promote Active Recruitment scholarships for undergraduate students, King Mongkut's University of Technology Thonburi 2)to evaluate the perception of the sampled population 3) to evaluate the satisfaction of the sampled population to digital content in the form of album posts to promote Active Recruitment scholarships for undergraduate students, King Mongkut's University of Technology Thonburi The research tools consisted of  the digital content in the form of album posts to promote Active Recruitment scholarships for undergraduate students, King Mongkut's University of Technology Thonburi, the quality assessment form, the perception assessment form, and the satisfaction assessment form. Data were collected from a sample group, who were the High school students of Chaengron Witthaya School in the first semester of the 2023 academic year, which was done by using simple random sampling from 40 students in Mathayomsuksa 4-6 who had viewed digital content in the form of albums posted to promote Active Recruitment scholarships for undergraduate students, King Mongkut's University of Technology Thonburi and willing to answer the questionnaire. The results of the evaluation by experts revealed that quality assessment of the content was at a good level (=3.95, S.D.=1.12), quality assessment of the media presentation was at a good level (=4.21, S.D.=0.59), the result of sample’s perception was at a high level (=4.37, S.D.=0.71), and the sampled population’s satisfaction towards the developed digital content was at a high level (=4.15, S.D.=0.74). Therefore, the developed digital content in the form of album posts could be used effectively across different online platforms.