The Development of Motion Graphic Media to Promote Cultural Tourism Titled “Superstitious Visitor Trail to Birth Relic Pagodas in Nakhon Phanom Province”

Abstract

The purposes of the research were 1) to study context and analyze the guidelines for the developing the promotional media for cultural tourism of birth relic pagodas in Nakhon Phanom province, 2) to develop the motion graphic to promote cultural tourism titled “Superstitious Visitor Trail to Birth Relic Pagodas in Nakhon Phanom province” 3) to assess the media appropriateness, 4) to publish the media and study the target group’s satisfaction towards the media. The sampled target groups include 5 experts who assessed the appropriateness of the media and 100 people from the general public who were used to evaluate user satisfaction. Research tools consist of 1) the motion graphic “Superstitious Visitor Trail to Birth Relic Pagodas in Nakhon Phanom province” 2) the appropriateness assessment form, 3) the satisfaction assessment form. The statistics used were the average and standard deviation. The results shown that; 1) from studying the context and analyze the guidelines for the developing the public relations media for cultural tourism of birth relics in Nakhon Phanom province found that motion graphics were an appropriate medium to be developed as a public relations medium for cultural tourism. 2) media development resulted in a 7.37 minutes long motion graphic which shows visitor trail to Birth Relic Pagodas in Nakhon Phanom province with 3D models of the 8 Buddha Relics pagodas. 3) experts’ assessment of the appropriateness of the media was at the highest level (=4.52, S.D.=0.54) and 4) overall user satisfaction was also at the highest level (=4.52, S.D.=0.64).