The Production of Digital Media Video on Gender-neutral Clothing

Abstract

This research aims to 1) produce digital media video on gender-neutral clothing and 2) study the satisfaction after watching digital video media on gender-neutral clothing. The research methodology involves studying theoretical information from books, documents, articles, and related research works to produce a digital video media on gender-neutral clothing, consisting of three parts, using the 3P video production process: 1) Pre-Production, 2) Production, and 3) Post-Production. Afterward, the quality is evaluated by three experts who provide feedback for improvements and assess satisfaction with the study group, which consists of 100 members of the online social network group (Facebook Group) focused on social reflection short dramas. The study concluded that the quality assessment of the post-production of digital video media on gender-neutral clothing by the three experts showed that overall opinions were at a high level (=4.40, S.D.=0.84). The results of satisfaction assessment after watching digital video media on gender-neutral clothing from the study group of 100 individuals were at a high level (=4.42, S.D.=0.68). The study group's satisfaction after viewing indicated the effectiveness of using media for promoting acceptance of rights, freedom, and social equality in Thai culture.