ห้องสะท้อนเสียงที่ขับเคลื่อนด้วย AI มีอิทธิพลต่อการแบ่งขั้วทางการเมืองอย่างไร

Nadhakorn Sutirat; Wittayatorn Torkaew; Kawit  Srisamrit

Authors

Nadhakorn Sutirat Innovative Communication in Political and Local Administration, Sukhothai Thammathirat OpenUniversity
Wittayatorn Torkaew Program in Communication Arts, Sukhothai Thammathirat OpenUniversity
Kawit Srisamrit Program in Communication Arts, Sukhothai Thammathirat OpenUniversity

Keywords:

Artificial Intelligence, Echo Chambers, Political Polarization, Social Media Algorithms

Abstract

The development of Artificial Intelligence (AI) has profoundly transformed the landscape of political communication, particularly through the algorithmic systems of social media platforms. These algorithms curate content, reduce exposure to diverse perspectives, and reinforce ideological bias through mechanisms such as echo chambers, contributing significantly to political polarization. This academic article analyzes the influence of AI-driven algorithms on political polarization through three major case studies: (1) the U.S. presidential elections of 2016, 2020, and 2024; (2) the Brexit referendum and its algorithmic-driven decision-making environment; and (3) the role of Twitter’s algorithm in amplifying extremist discourse. Employing content analysis and case study methods, the findings indicate that AI plays a critical role in constructing ideologically biased information ecosystems, facilitating the spread of misinformation, and suppressing exposure to contrasting viewpoints-ultimately intensifying the radicalization of political attitudes. The article concludes by proposing key policy measures to mitigate these effects, including enhancing algorithmic transparency, designing diversity-aware algorithms, and promoting digital and media literacy to support the foundations of a strong and sustainable democracy.

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