Signification through Immersive Graphics in Thai Television News Programs

Authors

  • Chinnagrit Udomlappaisan Graduate School of Communication Arts and Management Innovation, National Institute of Development Administration
  • Asawin Nedpogaeo Graduate School of Communication Arts and Management Innovation, National Institute of Development Administration

Keywords:

Signification , Semiotic , Codes , Immersive Graphics , TV News Program

Abstract

This research aims to analyze signification through immersive graphics in Thai television news programs. It employs a qualitative research approach using textual analysis methodology. The study specifically selected 13 television news pieces from 5 digital television stations through purposive sampling. The findings reveal that immersive graphics convey meaning through 12 significant multimodal codes: Scenographic Code, Iconographic Code, Graphic Codes, Photographic Codes, Film Code, Sound Effect Codes, Linguistic Codes, Paralinguistic Code, Kinesic Code, Proxemics Code, Dress Code, and Ideological Code. These codes are adapted from traditional media to make the content easier for audiences to understand without additional learning. The essential multimodal codes work in coordination to construct meaning and convey concepts. Immersive graphics in television news programs thus represent an attempt to create a sense of presence that reduces the gap between reality and its representation, despite structural limitations of the medium that prevent the complete elimination of this distance.

References

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Published

2025-12-29

How to Cite

Udomlappaisan, C. ., & Nedpogaeo, A. (2025). Signification through Immersive Graphics in Thai Television News Programs. Journal of Mass Communication Technology, RMUTP, 10(2), 45–62. retrieved from https://so05.tci-thaijo.org/index.php/jmctrmutp/article/view/279308

Issue

Vol. 10 No. 2 (2568): July - December

Section

Research Articles

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