STAFF'S EFFECTIVENESS ACCORDING TO THE HEALTH GUIDELINES CLAIMS OF A LIFE INSURANCE COMPANY IN BANGKOK

Abstract

This study was a survey research with the objective of finding staff’s effectiveness according to the health guidelines claims of a life insurance company in Bangkok. There were 73 questionnaires distributed to the life insurance company staff, and 61 were completed (83.56%).  The data were analyzed using percentage, mean, standard deviation, testing the difference in mean of one-sample test and testing relationship with simple regression.

The study found the following population characteristics: sex, age, job position, education, and experience on the job which affected the staff’s effectiveness according to the health guidelines claims with a statistical significance (p <0.01). The effectiveness level of a life insurance company staff was at an acceptable performance of more than 80%. In addition, this study found that attitude on life insurance profession was statistically significantly correlated with staff’s effectiveness at 32.4% (Beta = 0.324).

It is recommended that a study on giving complete information for the insured persons, an evaluation of insured person’s attitude toward life insurance, and a study on the insured person’s satisfaction of health insurance claims should be conducted.