Entertainment and wellness services on digital platform for elderly

Abstract

 A study how to develop a Digital Platform/Application that offering entertainment and wellness services for elderly. The results of the Quantitative Research found that most of the respondents were female, 315 out of 429 representing 73.4 %, aged between 50-74, with average monthly income of no more than 30,000 baht, being familiar with technology and use of social media on a daily basis.  LINE and Facebook were the most popular with searching information for traveling, healthcare, and relaxation especially for music and entertainment. The reason for using digital platform/application was because of family members also using and most of them preferred free package.  And it also found that all factors; Product, Price, Place, Promotion, People, Process, and Physical Evidence had the same “High” level of opinion as the factors that affecting on elderly’s decision making to use digital platform.  While the differences of Gender and Educational Level did not give any affect, but Age, Occupation, and Income had a statistically significant affect at 0.05 level on the elderly’ decision making to use digital platform.  Qualitative research found that the suitable Digital Platform/Application for elderly should be designed on the principles of easy to use, not complicated, with large fonts, not too much flashy, and Elder-Friendly oriented. It should also have clear classification/category of contents for easier searching, can be used with smartphone, and the service fee or charge must not be too expensive.