FACTORS INFLUENCING PARTICIPATION IN UNIVERSITIES’ COLLABORATIVE TALENT CULTIVATION IN CHENGDU-CHONGQING ECONOMIC CIRCLE
คำสำคัญ:
Talent cultivation, Chengdu-Chongqing Economic Circle, Talent training, Behavioral intention, Attitudeบทคัดย่อ
This research aims to illustrate factors influencing talents’ attitude and behavioral intention towards attending universities’ collaborative talent cultivation in Chengdu-Chongqing Economic Circle. The framework of this research proposed the relationships among perceived benefits (PB), perceived usefulness (PU), effort expectancy (EE), self-efficacy (SE), subjective norms (SN), attitude (ATT) and behavioral intention (BI). Six hypotheses were proposed accordingly in the framework. Quantitative method was adopted in this research. Multi-stage sampling approach including purposive or judgmental sampling, stratified sampling, purposive or convenience sampling and convenience sampling was used to carried out the survey. 480 online questionnaires were distributed to three universities in Chengdu. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used to analyze the result and test the proposed hypotheses. The result explicated that perceived usefulness (PU) and self-efficacy (SE) have a significant impact on attitude, and subjective norms (SN) and attitude (ATT) have a significant impact on behavioral intention. Nevertheless, perceived benefits (PB) and effort expectancy (EE) have no significant impact on attitude. Hence, this research suggested to put more emphasis on changing talents’ attitude and subjective norms to increase their level of participation.
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Copyright (c) 2022 Zijun Yi, Soonthorn Pibulcharoensit, Somsit Duangekanong
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