FACTORS INFLUENCING ACCEPTANCE OF ELECTRIC VEHICLE TECHNOLOGY IN THAILAND

Abstract

The purpose of this research is to investigate factors that influence the acceptance of electric vehicle technology in Thailand. Data collection instrument was questionnaire. Target sample was consumers who use electric cars in Thailand total 422 samples. Statistical methods were including t-test, One-Way ANOVA(F-test) and multiple regression analysis.

The results indicate that 49.3% of samples were male, 50.7% were female, 28.2% were aged between 50 - 59 years, 39.8% had a middle - income level in the range of 35,000 - 75,000 baht, 36.7% were employees or executives, 55% graduated bachelor's degree or equivalent, 48.8% were married and 46.2% had 3-5 members living together. Regarding hypothesis testing, the results reveal that consumers with different occupation, education levels, and purpose of using electric vehicle have a statistically significant differences in the average perceived usefulness. For consumers with different gender, and frequency of use per week have a statistically significant differences in the average perceived ease of use. Finally, attitude toward environmentally friendly products influence the perception of electric vehicle technology, both in terms of perceived usefulness and perceived ease of use, with the correlation in the same direction. However, the results of the research are only part of it. In the next research, other factors that may influence perception for electric vehicle technology should be studied.