Vol. 10 No. 2 (2023): ๋July - December

cover-vol10no2

Published: 2023-12-09

Full Issue

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Editorial

Leading Article

Panisa Mechinda
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Research Articles

BUILDING SUSTAINABLE COMMUNITY AGRICULTURAL PRODUCT BY USING ECO FRIENDLY MANAGEMENT SYSTEM

Wutthichai Limarunothai

1-23
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THE INFLUENCE OF ENTERPRISE MOBILE LIVE-STREAMING MARKETING OPERATIONS ON CUSTOMER LOYALTY

Liu Liang, Lou BaoBao

24-43
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GUIDELINES FOR INCREASING THE EFFICIENCY OF PERFORMANCE EVALUATION WITH THE HUMAN RESOURCE INFORMATION SYSTEM OF THE GOLDEN JUBILEE MUSEUM OF AGRICULTURE OFFICE (PUBLIC ORGANIZATION)

Daungmol Yospromma, Krisada Chienwattanasook

44-60
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EFFECT OF INTEGRATED MARKETING COMMUNICATION ON CUSTOMERS’ DECISION TO PURCHASE GOLDEN CORDYCEPS DIETARY SUPPLEMENTS

Darawan Phonnok, Nartraphee Tancho

61-73
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THE INFLUENCE OF BUSINESS OPERATIONAL FACTORS ON THE GROWTH OF SMEs IN CHIANGRAI PROVINCE

Taneenuch Reokarn, Naphat Thipsri, Noparat Techapunratanakul, Mongkonkorn Srivichai

74-94
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INFLUENCES OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON THE QUALITY OF WORK LIFE OF EMPLOYEES IN ICE CREAM MANUFACTURING COMPANY

Sakdinon Chuichum, Khahan Na-Nan

95-112
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MANAGING THE HARVEST OF AGRICULTURAL PRODUCTS TO MEET MARKET DEMAND: A CASE STUDY OF THE ORGANIC FARMING COMMUNITY ENTERPRISE IN PHETCHABURI PROVINCE

Supreechaya Bunmak, Phongchayont Srisuwan, Nathawan Samakachan

113-132
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FACTORS INFLUENCING ACCEPTANCE OF ELECTRIC VEHICLE TECHNOLOGY IN THAILAND

Warat Punpisootchai, Thirarut Worapishet

133-155
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Book Review

PERSONALITY AND COMMUNICATION COMPETENCE: FROM CHILDHOOD TO WORKING AGE

Chanapa Itdhiamornkulchai

156-157
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