FACTOR AFFECTING RISK MANAGEMENT OF THAILAND’S TOURISM BUSINESS IN BANGKOK

Abstract

This is quantitative research. The purposes of this research were to: 1) study general information of business factors affecting risk management of Thailand’s tourism business in Bangkok, 2) study external factors effecting risk management of Thailand’s tourism business in Bangkok, and 3) study internal factors effecting risk management of Thailand’s tourism business in Bangkok. The sample size of the used of 360 entrepreneurs tourism business in Bangkok. The instrument used for this research was questionnaires. Statistics used for the data analysis were mean, percentage, standard deviation, and Multiple Regression Analysis Frequency at the statistically significant difference 0.05. The result of the study were: The risk management of tourism business in Bangkok was at a high level. The significant factors affecting risk management were morality and ethics, including a tour guide without a tourism license. Another factor was economy and finance, including currency exchange rates. The internal factors did not affect the risk management.