อิทธิพลของความรู้สึกเชิงอารมณ์ต่อประสบการณ์โดยรวมและ ความพึงพอใจของการท่องเที่ยวเกาะในจังหวัดภูเก็ต

นิมิต ซุ้นสั้น; พรชัย  ศักดิ์สิริโสภณ

Authors

นิมิต ซุ้นสั้น Phuket Rajabhat University
พรชัย ศักดิ์สิริโสภณ Phuket Rajabhat University

Keywords:

Fun, Appreciate, amazement, experience, satisfaction

Abstract

This study aimed to investigate emotional feeling to overall experience and satisfaction of foreign tourists visiting islands in Phuket. The data surveyed from 345 foreign tourists visiting islands in Phuket. Accordingly, the analysis was conducted using confirmatory factor analysis and structural equation modeling. The result showed that fun, Appreciate, and amazement positively affected to overall experience; and overall experience influenced to tourists’ satisfaction. The destination managers are useful in developing strategies to better service tourists.

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