MARKETING STRATEGIES IN THE NEW NORMAL ERA FOR AGRO-TOURISM ENTREPRENEURS

Abstract

The main purpose of this article is to present the knowledge and understanding of strategy preparation by gathering information from marketing theory to analyze problems along with the integration of media information and actual or social dissemination leading to acceptance for moving forward with a new era of lifestyle. The spread of the Covid-19 virus has had a significant impact on the economy. The result of the crisis is a change in lifestyle, an unusual behavior called the "New Normal". It also leads to a decrease in spending and people's purchasing power. Many companies in the industrial and service sectors have also had to go out of business. Even though the government has taken measures to help, entrepreneurs have to adjust their strategies to keep their businesses going. For the development of agritourism after the epidemic situation. Entrepreneurs can use a variety of forms of operation, depending on the potential and suitability of each area. Including the use of innovation to make agritourism more interesting, creating a selling point through a 5A marketing communications strategy, and organizing agritourism activities by linking agriculture and community lifestyles to tourism.