Causal Factors of Agricultural Community Enterprise Groups Management in Sakon Nakhon Province Affecting Adoption of the Sufficiency Economy Philosophy on Internal Management of Group Members

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Jakret Mettathamrong
Somchad Deeudom
Wannida Sareekham


The objectives of this research article were 1) to study the factors of Agriculture Community Enterprise Management Groups and to study the sufficiency economy philosophy and 2) to analyze the influence of agriculture community enterprise management groups in Sakhon Nakhon province affecting adoption of the sufficiency economy philosophy for members’ management. The sample consisted of 400 agricultural community entrepreneurs in Sakhon Nakhon province. The research tool was a questionnaire and analyze data by PLS-SEM to measure the relationship of variables. The results found 1) result to study the factors of community enterprise management groups consist: marketing mix, production management, financial management and group management. The factors of sufficiency economy philosophy consist: moderation, reasonableness, self-immunity, knowledge condition, and moral condition and 2) result to analyze the influence of agriculture community enterprise management groups in Sakhon Nakhon province affecting adoption of the sufficiency economy philosophy for members’ management that reveals reliability and validity of the outer and inner model. The results of direct and indirect influence are as follows: marketing mix, production management, financial management and group management have a direct influence and production management, financial management and group management have an indirect


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บทความวิจัย (Research Articles)
Author Biography

Jakret Mettathamrong, Faculty of Industry and Technology, Rajamangala University of Technology Isan

Mettathamrong, Jakret., Prajudtasri, Parnisara., and Rattanaphunt, Chudchai. (2016). Knowledge Management model for group career development in Sakon Nakhon Province. The 12th International Conference “ASIAN Community Knowledge Networks for the Economy, Society, Culture, and Environmental Stability”, 6-11 June 2016, Century Park Hotel & University of the Philippines, Diliman Campus.

Mettathamrong, Jakret. (2017). The Effects of Mobile Phone Using Habits among Thai Teenagers and Youths on Their Daily Routines. The 13th International Conference “ASIAN Community Knowledge Networks for the Economy, Society, Culture, and Environmental Stability”, 8-12 July 2017, University of Miyazaki, Japan.

จักเรศ เมตตะธำรงค์, จันทิมา พรหมเกษ, และ ชัดชัย รัตนะพันธ์. (2560). ปัจจัยการรวมกลุ่มเพื่อพัฒนาอาชีพของชาวบ้านในจังหวัดสกลนคร. วารสารพฤติกรรมศาสตร์เพื่อการพัฒนา, 9(12), 140-158.

จักเรศ เมตตะธำรงค์, วรรณิดา สารีคำ และ สมชาติ ดีอุดม. (2561). ปัจจัยที่มีอิทธิพลในการมีส่วนร่วมของนักศึกษามหาวิทยาลัยเทคโนโลยีราชมงคลอีสานวิทยาเขตสกลนครต่อการเป็นมิตรกับสิ่งแวดล้อม. วารสารศรีปทุมปริทัศน์, 18(2), 7-17.

จักเรศ เมตตะธำรงค์, วรรณิดา สารีคำ และ ปาณิสรา ประจุดทะศรี. (2561). องค์ประกอบปัจจัยในการดำเนินธุรกิจของผู้ประกอบการวิสาหกิจชุมชนในเขตภาคตะวันออกเฉียงเหนือตอนบน, วารสารการจัดการสมัยใหม่, 16(2) (กรกฎาคม-ธันวาคม 2561), 29-41.

จักเรศ เมตตะธำรงค์, จันทิมา พรหมเกษ และ กนกกาญจน์ วิชาศิลป์. (2562). ปัจจัยเชิงสาเหตุพื้นฐานของผู้ประกอบการที่ส่งผลกระทบต่อการดำเนินกิจการของวิสาหกิจชุมชนในเขตภาคตะวันออกเฉียงเหนือตอนบน. วารสาร Veridian E-Journal, Silpakorn University, Humanities, Social Sciences and arts, 12(1), January – February, 38-50.

จักเรศ เมตตะธำรงค์, จันทิมา พรหมเกษ และ กนกกาญจน์ วิชาศิลป์. (2562). การวิเคราะห์โมเดลองค์ประกอบเชิงยืนยันของการบริหารจัดการวิสาหกิจชุนในจังหวัดสกลนครเพื่อมุ่งสู่ไทยแลนด์ 4.0. วารสารการพัฒนาชุมชนและคุณภาพชีวิต, 7(3), 249-260.


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