The Naming Strategies of Malay Food in Chabangtiko Subdistrict, Muang District, Pattani Province
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Abstract
This research aims to study the naming strategies of Pattani Malay main dishes and analyzes the metaphors that appear in their names. Data were collected through semi-structured interviews with a purposive sample of four participants from Chabang Tiko Sub-district, Muang District, Pattani Province, whose mother tongue is Pattani Malay. The analysis of naming strategies was conducted within the framework of cognitive semantics theory. The results of the study revealed two types of naming strategies for Malay main dishes: 1) direct naming, based on ingredients, cooking methods, types of food, sources of food, and specific names of dishes; and 2) comparative naming using metaphors, including metaphors of living things, actions, characteristics, and places. The analysis of Pattani Malay main dish names reflected the community’s ways of thinking, lifestyles, and environments, as well as the choice of words that were easy to understand and not complicated.
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