Major Factors Influencing the Election of Members of the House of Representatives

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Sakda Tonkotchasan
Suraphon Rajbhandaraks
Vichien Tansirikongkhon
Sukkhapat Arnoncharn

Abstract

The researcher has three objectives: (1) major factors influencing previous decisions for voting for particular candidates for membership in the House of Representatives on July 3, 2011. (2).To study the patterns of voting for the members of the House of Representatives in the northeastern region and (3) To propose guidelines for the development of the election process that is consistent with the election of members of the people of the northeastern region to achieve greater achievement. Adopting a mixed-methods research approach, the researcher employed both quantitative and qualitative research methods in collecting germane data. Data collected from 350 subjects were appropriately analyzed.


Findings are as follows:


Voters were hopeful that political change would follow the election. They embraced the policy and candidate of their favored political party and were desirous of the political party’s leader becoming prime minister. Voters who were educated at the primary school level and who were agriculturalists—the largest political base for their preferred party—took into consideration the benefits to be gained from a policy responsive to their needs. Moreover, the use of marketing procedures in political party electioneering encouraged a positive electoral trend.


It was also found that these voters evinced satisfaction with the successful outcome of the election, especially with the expectation that their favored policies would be implemented. If the policies were effectively implemented, then their problems would be addressed in their view. Therefore, these voters were motivated by having trust and faith in the political party they favored and voted accordingly.

Article Details

How to Cite
Tonkotchasan, S., Rajbhandaraks, S., Tansirikongkhon, V., & Arnoncharn, S. (2019). Major Factors Influencing the Election of Members of the House of Representatives. Ph.D. In Social Sciences Journal, 9(2), 390–404. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/118616
Section
Research Article

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