Relationship of Causal Factors Toward Competitive Advantage of Small and Medium-Size Hotel Business in Thailand
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Published:
Aug 31, 2019
Keywords:
Causal Factors Competitive Advantage Hotel Business Group
Main Article Content
Abstract
This research aims: (1) to examine the consistency of model with the empirical data that influence to competitive advantage of small and medium-size hotel business in Thailand (2) to study the influence factors of direct, indirect and total toward the competitive advantage of small and medium size hotel business in Thailand. Data was collected from 390 medium- and small-size hotel entrepreneurs. The statistical used to analyze the data was Structural Equation Model (SEM).
The result found that the hotel business group indicated their opinions at high level on transformational leadership, marketing concept, service innovation, and competitive advantage.
After software package processing found that the consistency of the structural equation model were related. All criteria indicated above the benchmark. (Chi-square/df = 1.048, GFI = 0.976, AGFI = 0.963, CFI = 0.998, RMSEA = 0.011, RMR = 0.021) Therefore, it can be concluded that the results of this analysis are consistent with the empirical data. The results of path analysis found that the factors of transformational leadership, marketing concept performed with the direct influential factors to the service innovation, and competitive advantage. And also found that both factors performed with the indirect influential factors to competitive advantage whereas service innovation performed direct influential factors to the competitive advantage at statistical significantly.
Article Details
How to Cite
Srakaew, P., Srisopachit, P., Krimjai, N., & Deesukanan, C. (2019). Relationship of Causal Factors Toward Competitive Advantage of Small and Medium-Size Hotel Business in Thailand. Ph.D. In Social Sciences Journal, 9(2), 420–437. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/119459
Section
Research Article
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
References
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Sin, et al., Y. M., Tse, C. B., Yau, H. M., Lee, S. Y., Chow, R., & Lau, B.Y. (2005). Market orientation and business performance: An empirical study in Mainland China” Journal of Global Marketing, 14(3), 5-29.
Sheppard, R. (2005). Market orientation and parsimonious scale development-tools for improving firm performance, longevity and rejuvenation. Journal of the Canadian Insitute of Marketing,1(3), 1-5.
Styles, C., & Ambler, T. (2000). The impact of relationship variables on export performance: An empirical investigation in Australia and the UK. Australian Journal of Management, 25(3), 261-281.
Suwancharoen, W., & Other. (2016). Development of transformational leadership and innovation model influencing business performance of food exporting companies in Thailand. Modern Management Journal 14(2), 129-143. [In Thai]
Tourism Industry Council of Thailand. (2017). Tourism business confidence index in Thailand (2nd ed., Quarter 2017). Retrieved from https://www.thailandtourismcouncil.org/wpcontent.pdf [In Thai]
Vanichbuncha, K. (2014). SEM structural equation analysis with AMOS. Type 1. Bangkok: Chulalongkorn University Press. [In Thai]
Wang, C.-H., Chen, K.-Y., & Chen, S.-C. (2012). Total quality management, market orientation and hotel performance: the moderating effects of external environmental factors. International Journal of Hospitality Management, 31(1), 119-129.
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063-1070.
Atuahene-Gima, K., & Li, H. (2002). When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, 66(3), 61-81.
Chalong, S. (2017). Hotel business: Service sector economic analysis unit economic section of the economic. Bangkok: Government Savings Bank, Business and Economic Research Center Branch. [In Thai]
Chunnapiya, N. (2009). The relationship model of market-oriented strategy Marketing innovation strategies and awareness Changes in the marketing environment towards the increase of marketing performance in four and five star hotels in Thailand. Doctor of Business Administration Program, Siam University. [In Thai]
Damanpour, F. (1991). Organizational innovation: A meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), 555-590.
De Jong, J. P. J., Bruin, A., Dolfma, W., & Meijaard, J. (2003). Innovation in service firms explored: What, how and why. EIM Report, Zoetermeer.
Field, A. (2005). Discovering statistics using SPSS (2nd ed.). London: Sage.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis: A global perspective (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Hancott, E. (2005). The relationship between transformational leadership and organizational performance in the largest public companies in Canada, Unpublished Ph.D Thesis, Capella University.
Hayton, J., George, G., & Zahra, A. S. (2002).National culture and entrepreneruship: A review of behavioral research. Entrepreneurship Theory and Practice, 26(4), 33-49.
Ho, T. F., & Chang, C. C. (2015). Exploring the repurchase intention of smart phones: Modelling, computation and optimization in information systems and management sciences. Springer International, 360, 189-196.
Hooley, G., Fahy, J., Cox, T., Berace, J., Fonfara, K., & Snoj, B. (1999). Marketing capabilities and firm performance: A hierarchical model. Journal of Marketing Focused Management, 4, 259-278.
Jiyaworanan, N., & Thamsatitdej, P. (2012). Education, magazine service business. And delivered to the point of view of service innovation. Master of science thesis, Thammasat University. [In Thai]
Jia-Sheng, L., & Chia-Jung, H. (2010). A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage. EABR & ETLC Conference Proceedings Dublin, Ireland.
Koech, P. M., & Namusonge, G. S. (2012). The effect of leadership styles on organizational performance at state corporations in Kenya. International Journal of Business and Commerce, 2(1), 1-12.
Koseoglu, M. A., & Other. (2013). Linkages among business strategy, uncertainty and performance in the hospitality industry: Evidence from an emerging economy. International Journal of Hospitality Management, 34(1), 81-91.
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16-30.
Leo, C., Bennett, R., & Hartel, C. E. (2005). Cross-cultural differences in consumer decision-making styles. Cross Cultural Management, 12(3), 32-61.
Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zerti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35, 94-110.
Mathis, R. J., & Jackson, J. H. (2003). Human resource managemant (10th ed.). Mason, OH: Thomson Learning, South-Western.
National Statistical Office. (2017). Survey of hotel and guesthouse operations in 2016. Retrieved from https://service.nso.go.th/nso/nsopublish/service /servstat.html [In Thai]
Nayyar, P. R. (1993). On the measurement of competitive strategy evidence from a large multiproduct U.S. firm. Academy of Management Journal, 36(6), 1652-1669.
Offredy, M., Bunn, F., & Morgan, J. (2009). Case management in long term conditions: An inconsistent journey? British Journal of Community Nursing, 14(6), 252-257.
Oktem, S. V. (2000). Market orientation and business performance in hotel industry. Retrieved from https://www.opf.slu.cz/vvr/akce/turecko/pdf/Oktem.pdf
Oke, A., Munshi, N., & Walumbwa, F. O. (2009). The influence of leadership on innovation processes and activities. Organizational Dynamics, 38(1), 64-72.
Patiar, A., & Mia, L. (2009). Transformational leadership style, market competition and departmental performanace: Evidence from luxury hotels in Australia. International Journal of Hospitality Management, 28(2), 254-262.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.
Rhee, J., Park, T., & Lee, D. H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of learning orientation. Technovation, 30, 65-75.
Sarros, J. C., Cooper, B. K., & Santora, J. C. (2008). Building a climate for innovation through transformational leadership and organizational culture. Journal of Leadership and Organizational Studies,15(2), 145-158.
Santos-Vijandea, M. L., & Álvarez-Gonzálezb, L. I. (2007). Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence. Journal of Technovation, 27(9), 514-532.
Sin, et al., Y. M., Tse, C. B., Yau, H. M., Lee, S. Y., Chow, R., & Lau, B.Y. (2005). Market orientation and business performance: An empirical study in Mainland China” Journal of Global Marketing, 14(3), 5-29.
Sheppard, R. (2005). Market orientation and parsimonious scale development-tools for improving firm performance, longevity and rejuvenation. Journal of the Canadian Insitute of Marketing,1(3), 1-5.
Styles, C., & Ambler, T. (2000). The impact of relationship variables on export performance: An empirical investigation in Australia and the UK. Australian Journal of Management, 25(3), 261-281.
Suwancharoen, W., & Other. (2016). Development of transformational leadership and innovation model influencing business performance of food exporting companies in Thailand. Modern Management Journal 14(2), 129-143. [In Thai]
Tourism Industry Council of Thailand. (2017). Tourism business confidence index in Thailand (2nd ed., Quarter 2017). Retrieved from https://www.thailandtourismcouncil.org/wpcontent.pdf [In Thai]
Vanichbuncha, K. (2014). SEM structural equation analysis with AMOS. Type 1. Bangkok: Chulalongkorn University Press. [In Thai]
Wang, C.-H., Chen, K.-Y., & Chen, S.-C. (2012). Total quality management, market orientation and hotel performance: the moderating effects of external environmental factors. International Journal of Hospitality Management, 31(1), 119-129.
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063-1070.