Management Strategies of Government Agencies towards Sustainable Agro-tourism in Kanchanaburi

Abstract

This academic article aim to study management strategies of government agency towards sustainable agro-tourism in Kanchanaburi province government sectors must focus on and prepare for agro-tourism because it is a form of recreation that provides both knowledge and amusement, another crucial activity that attracts tourists’ attention. It is also the most popular among tourists and generates income for the community through the adaptation of the conventional agricultural.

Findings are as follows: Model to a new kind of agriculture, tourism patterns development in accordance with those potentials of tourism attractions, tourism service development, strategic development for marketing and public relations, agro-tourism management in the form of a committee, participation and support from government and other sectors. In addition, communication in community-based agro-tourism, participation in community-based agro-tourism communication, communication campaigns through community media in integrated marketing communications, as well as participation in the management of community-based agro-tourism that allows public and relevant people in all sectors of society to participate with the government sector on community-based agro-tourism. Therefore, it would lead the community-based agro-tourism in Kanchanaburi to sustainability.