Antecedents Influencing the Intention to Rent Electric Motorcycles as an Alternative for Drivers to Deliver Goods and Food through Digital Platforms (Riders) in Bangkok and Vicinity
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Abstract
This research article aims to study the influence of perceived economic value, electric motorcycle performance, and subjective norm on attitudes and the riders’ intention to rent electric motorcycles. Quantitative research was used in this study. Data were collected using questionnaires from 353 riders in Bangkok and surrounding areas. Data were analyzed using descriptive statistics and structural equation modelling was performed to test research hypotheses.
Findings are as follows: (1) Riders have perceived economic value, electric motorcycle performance, and subjective norms on attitudes and the intention to rent electric motorcycles are at a high level, (2) Structural equation model is congruent with the empirical data, based on χ² = 122.455, df = 115, χ²/df = 1.065, p-value = 0.300, RMSEA = 0.014, CFI = 0.998, TLI = 0.997 and SRMR = 0.028, (3) Perceived economic value, electric motorcycle performance, and subjective norm have a positive direct influence on attitudes, (4) Perceived economic value, electric motorcycle performance, subjective norm and attitude have a positive direct influence on intention to rent electric motorcycles, (5) Perceived economic value, electric motorcycle performance, and subjective norm have a positive indirect effect on intention to rent electric motorcycles through attitude.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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