Guidelines for creating social media marketing channels of tourism community enterprise at Sam Phran District, Nakhonpathom Province
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Abstract
The purposes of this research were to study (1) the phenomenon of the use of online social media in marketing communication for community tourism enterprise and (2) the guidelines for creating the online social media marketing channels for community tourism enterprise at Sam Phran district, Nakhon Pathom province. The qualitative research methodology was utilized. Data collection was done by studying relevance information from various documents, observations, in-depth interviews and focus group. Key informants were 16 persons whose involved in the management of the tourism community at Khaoladithan, and Jinda market community enterprise at Sam Phran District and then analyzed the content analysis.
The results of this study were as followings: 1) the tourism community enterprises could access general information which the Nakhon Pathom Provincial Agricultural Extension Office has posted on the office website which increase the potential of agro-tourism network management for agricultural tourism network of lower central region. In addition, marketing communication through social media via Facebook was made voluntarily by members. 2) the guideline for creating the online social media marketing channel of tourism community enterprise at Sam Phran district, Nakhon Pathom province consisted of 5 approaches; (1) how to encourage knowledge about the application of Facebook, (2) how to specify the facebook page administrator, (3) how to create page layout, (4) how to manage facebook page content and (5) how to increase customer base.
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References
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