The Thai-Cambodian border business innovation model
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Abstract
The objectives of this study was to develop a business innovation model for Thai-Cambodian border. The samples were from small and medium enterprises in Burirum, Surin and Sisaket province, total of 600 people. This research study used purposive sampling for selecting the samples. The researcher collected the data from March to July 2019 by questionnaires. Data were analyzed by Structural Equation Modeling: SEM. Findings from the research suggested that the simulations of business innovation model for Thai-Cambodian border are consistent with the empirical data and the factors directly influenced the innovation consisted of intellectual capital, market orientation and learning organization. Moreover, innovation, intellectual capital, market orientation and learning organization showed direct positive influence on performance.
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