แบบจำลองนวัตกรรมธุรกิจเขตชายแดนไทย-กัมพูชา
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การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อสร้างแบบจำลองนวัตกรรมธุรกิจเขตชายแดนไทย-กัมพูชา กลุ่มตัวอย่าง คือ วิสาหกิจขนาดกลางและขนาดย่อมในจังหวัดบุรีรัมย์ ศรีสะเกษ และสุรินทร์ จำนวน 600 แห่ง ใช้การสุ่มตัวอย่างแบบหลายขั้นตอน เก็บข้อมูลตั้งแต่เดือนมีนาคม ถึงเดือนกรกฎาคม 2562 โดยใช้แบบสอบถาม การวิเคราะห์ข้อมูลด้วยแบบจำลองสมการโครงสร้าง ผลการวิจัยพบว่า แบบจำลองแบบนวัตกรรมธุรกิจเขตชายแดนไทย-กัมพูชา สอดคล้องกับข้อมูลเชิงประจักษ์ โดยตัวแปรทุนทางปัญญา การมุ่งเน้นตลาด องค์การแห่งการเรียนรู้ มีอิทธิพลต่อนวัตกรรม นอกจากนี้ยังพบว่า ตัวแปรนวัตกรรม ทุนทางปัญญา การมุ่งเน้นตลาด และองค์การแห่งการเรียนรู้ มีอิทธิพลต่อผลการดำเนินงาน
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