Services quality factors influence on the decision to use the loan services of Muangthai Capital Public Company Limited in Phra nakhon Si Ayutthaya Province
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Abstract
The objective of this research were to study the decision to use loan services of Muangthai Capital Public Company Limited in Phra Nakhon Si Ayutthaya Province. The sample consisted of 400 people. Data were collected by questionnaires, using the purposive sampling method. The statistics used for data analysis are mean, standard deviation and multiple regression coefficients.
The study showed that the level of services quality factors and decision level for loan services, overall are were at the highest level. The results from the hypothesis testing found that the overall services quality factors affected the decision to use the loan services of Muangthai Capital Public Company Limited in Phra Nakhon Si Ayutthaya Province, namely the loan process, public relations, and personnel, at the statistical significance of 0.01, and the places and facilities, at the statistical significance level 0.05. Moreover, the independent variables can predict the dependent variable at 44% by considering the adjusted R2 at 0.44. The results of this study can be used as a guideline to improve the services of Muangthai Capital Public Company Limited, in the planning and formulation of marketing strategies to be able to respond to customer needs appropriately, which lead to the decision to use the loan services of Muangthai Capital Public Company Limited in the future.
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