Social entrepreneurship: A case study of Yimsoo Café, a coffee shop to create job opportunities for persons with disabilities

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Vittaya Namsao
Jirapong Ruanggoon


          The objective of this research was to explain the social entrepreneurship of Yimsoo Cafe to create job opportunities for persons with disabilities. Qualitative research, case study approach was used in this research. Data were gathered through in-depth interview with the founder of the coffee shop and group interview with 6 employees using a semi-structured interview form. Non-participatory observation and document study were also used for additional data collection. Data was analyzed by content analysis. Triangulations were used to verify the accuracy and reliability of the research results. The results were found that Yimsoo Café has a clear social mission to solve the problems of persons with disabilities; by hiring persons with disabilities to work, increasing job opportunities for persons with disabilities through vocational training, and creating persons with disabilities to become entrepreneurs. The social mission relies on social innovation by transforming the coffee shop as a professional training school, and cultivating new entrepreneurs. Yimsoo Café focuses on social changes by; breaking the social myths towards persons with disabilities, driving a society that “no one left behind”, and moving towards being an inclusive society. Operations of Yimsoo Cafe are based on social entrepreneurs who have passion, ethical transformational leadership, understand and empathize persons with disabilities, and demand to open up the social justice. The conditions for the success of Yimsoo Café are business competency and networks to support social entrepreneurship.


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