The Thai tourists satisfaction visiting Khon Kaen Zoo, Khon Kaen province
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Abstract
The aims of this quantitative research were 1) to study the personal factors of tourists visiting Khon Kaen Zoo and 2) to study the satisfaction of tourists visiting Khon Kaen Zoo in Khon Kaen province. The research tool were questionnaires with a sample of 305 people using G*Power program and randomly selected by accidental sampling. Data analysis was performed using descriptive statistics such as percentage, mean, and standard deviation and inferential statistics such as t-test and one-way ANOVA. The personal factor study of tourists visiting Khon Kaen Zoo in Khon Kaen province, revealed that most of them are female, aged 20-39 years, secondary education, career as a student, the average monthly income is less than 15,000 baht. The purpose of visiting the Khon Kaen Zoo was for relaxation. The tourists travelled with family or relatives by personal cars in the weekend, knew information from word of mouth, and most of them visited here for the first time. The satisfaction of tourists with the Khon Kaen Zoo overall was at high level. The attraction had the highest average. The highest average value was riding the tram to see the animals with tour guides and walking to the zoo in different zones such as the kingdom of birds, bears, buffaloes, tigers, deer etc. The second-high average value were the sign showing the species name, which was clear. The third were the atmosphere of the view in the shady zoo. The last were the atmosphere of Khao San Kwang field. Hypothesis test results showed that, Thai tourists with different gender, age, education level, occupation, and income, had satisfaction when visiting the Khon Kaen Zoo in Khon Kaen province, overall and each aspect indifferently, therefore rejecting the hypothesis.
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