การสื่อสาร “โนรา” ผ่านเพลงลูกทุ่งและมิวสิกวิดีโอของค่ายเพลงอินดี้

Abstract

This article examines meanings of the traditional performing art of southern Thailand “Nora” represented in Thai country songs and music videos created by independent record labels. The findings demonstrate meanings of Nora and the way it is represented in two aspects. First, Nora is represented as a significant identity marker of southern Thais. The songs and music videos showcase the beauty and aesthetics of the performing art. It is part of the people’s way of life which invites visitors to learn and explore. Second, Nora is represented in the aspect of cultural inheritance. Stories of the songs and music videos remind the younger generation not to overlook Nora and also ask them for carrying on their cultural identity amid social and cultural change.