การจัดการโลจิสติกส์สำหรับการท่องเที่ยวในอำเภอวังน้ำเขียวจังหวัดนครราชสีมา

Abstract

This research aimed to study the behaviors of tourists visiting Wang Nam Khiew District of Nakhon Ratchasima Province, their satisfactions with the factors and tourism logistics improved upon marketmixed components that attracted them to come back again, and methods to develop tourism logistics management. The study was conducted based on the opinions of 570 samples from the four-related groups: tourists, community people, entrepreneurs, and community leaders in five subdistricts of Wang Nam khiew District: Thai Samakkhee, Udomsap, Wang Mee, and Rarerng. Research tools included a set of questionnaires, interviews, and descriptive statistical analysis.  Research results showed that majority of 30-34 years old tourists were first time visitors who spent 2 days on the visit for relaxations and recreations while going sightseeing, and that most of them wanted to come back to visit the place again. As regards their overall satisfactions, the average was 2.82 for tourist logistic factors and 2.20 for the physical flow. Their recommendations were made for easy, convenient, and fast access and safety, and for joint efforts by different groups of people in performing needed duties and roles.