THE POWER OF BUILDING WOMEN MODEL STANDARD THROUGH THE FACE THAILAND PROGRAM (SEASON 2)

Abstract

The Face Thailand Program (Season 2) presents a combination of drama, reality and game show. The program is presented via two channels, namely, the one that uses traditional media such as television media which covers the broadcasting area, and the one that uses new media such as the Internet which allows the audience to interact with the program producers. Therefore, The Face Thailand Program (Season 2) is a program that has effectively used mixed media in its broadcasting. Regarding its mission to find a super model, as is mentioned in the slogan of the program, we found that it not only focused on that mission but also built a model with the power of the message sender on many levels that were different in statuses and duties. The message sender of each level has a different cultural capital. The competitors who are people at the lowest level are built first and then discovered to become the winner of the Face Thailand Program.