Kao Na Pa Hom Phanom Community Enterprise: Developing the Rainfed Rice Farmers’ Potential towards the Change Agents with the GROW Model Group Process in Ban Phanom Nang Community, Huai Krachao District, Kanchanaburi Province

Abstract

The objectives of this research were to study the community context and Ban Phanom Nang rainfed rice farmers’ management methods and to develop farmers’ potential to become change agents in establishing community enterprises. 50 informants were selected using purposive sampling methods consisting of Ban Phanom Nang rainfed rice farmers. Data were collected through in-depth interviews, and focus group discussions using semi-structured interviews. The learning process was conducted along the GROW Model principle. Data were analyzed based on content analysis, interpretation, and the results of the learning processes. The accuracy of data was verified by using the triangulation technique and the reflection process with informants’ participation. The research results revealed that the Ban Phanom Nang agricultural community faces farming risks due to a lack of systematic group management, which limits their access to various development mechanisms. Developing farmers’ potential through learning processes according to the GROW Model principles has created 37 change agents to establish the Khao Na Pa Hom Phanom community enterprise, which will be a community farmers’ institute that facilitates access to development mechanisms. Knowledge from lessons learned will be a model for communities, localities, and related parties to scale up development results to create changes in sustainable local development.