Factors Affective Behavioral Competencies for Competitiveness and Success of Thai-Malaysia Border Trade Entrepreneurs to Support AEC

Abstract

The purpose of this study was to investigate factors related to behavioral competencies in order to develop a conceptual framework for competitiveness and success of Thai-Malaysia border trade entrepreneurs to support the ASEAN Economic Community (AEC). This study was conducted by using a literature review and document analysis. The results indicated that characteristics of entrepreneurs, transformational leadership, behavioral competencies and plan southern border provinces factors had a direct relationship with competitive advantage and an indirect relationship with competitive advantage through behavioral competencies. AEC blueprint factor had an indirect relationship with competitive advantage through plan southern border provinces. And competitive advantage had a direct relationship with successful.