วารสารราชภัฏสุราษฎร์ธานีปีที่ 10 ฉบับที่ 2

วารสารราชภัฏสุราษฎร์ธานีปีที่ 10 ฉบับที่ 2 กรกฎาคม-ธันวาคม 2566

Published: 2023-12-06

Editorial

Editorial

Editorial

ก-จ

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Research Article

The Causal Effect of the Decision-Making for Accommodations of Thai Tourists in the Upper Southern Region of Thailand During the COVID-19 Situation

Tepin Popthawee, Siyathorn Nakphin, Pimprae Srisawat

1-29

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Effects of Marketing Communication Factors on the Perception of Phuket Airport’s Image in the Opinions of Foreign Passengers

Kanokwan Srikhwan, Kanokkarn Kaewnuch

30-60

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Development of Multimedia to Enhance Competitiveness and Promote Community Tourism in the Hill Zone of Surat Thani Province

Kanokwan Kaewkohsaba, Thanom Howongsakul

61-96

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The Motivation of Thai Tourists for Health Tourism in Khao Chai Son Hot Spring, Phatthalung Province

Issarapong Poltanee, Umaporn Boonphetkaew

97-120

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Factors Influencing the Decision-Making of Travelling Among Tourists to the Community-Based Tourism in the New Normal of Thum Phueng Village, Phanom District, Surat Thani

Paloch Pengkaew, Pimprae Srisawat, Jeerati Poon-Ead

121-148

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Product Development Guidelines for Career Building and Upgrading to Community Product Standards: A Case Study of Salted Egg of Ethical Career Group: Ban Na San District, Surat Thani Province

Pongpipat Makchouy

149-180

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Promoting Marketing Factors for Community Products that Meets Consumer Behaviour in Chumphon Province

Chantawan Engchuan, Chatnalin Kaewsom, Anirut Nuplord, Chumphon Angkananon, Pilaiwan Phupattanasin

181-210

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Moderating Role of Perceived University Support on the Relationship between Entrepreneurial Characteristics and Entrepreneurial Intention among Undergraduate Students in Southern Thailand

Siriluck Thongpoon

211-238

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Factors Related to Risk Management of Sugarcane Farmers’ Households in Northeastern, Thailand

Piyada Naewprasert, Wanichcha Narongchai

239-268

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Willingness to Pay Travel Insurance Addendum for Coronavirus Disease 2019 Illness Coverage in the Greater Mekong Subregion

Komsit Kieanwatana

269-292

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Authors

Authors

Authors

293-295

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Reviewers

Reviwers

Reviwers

296-297

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