Guidelines for Enhance of Local Identity to Water-based Tourism in Andaman Cluster of Thailand
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Abstract
This qualitative study, titled “Enhancement of Local Identity for Water-based Tourism in the Andaman Cluster, Thailand” aimed to: 1) examine local identity that can be enhanced to support water-based tourism in the Andaman Cluster; 2) explore opportunities and challenges in promoting local identity for water-based tourism in the Andaman cluster; and 3) to propose guidelines for enhancing local identity to strengthen water-based tourism in Andaman Cluster. The research employed focus group discussions. Key informants included representatives from the public sectors, private sectors, and local communities in the Andaman Cluster – namely Phuket, Phang Nga, and Krabi Provinces – selected through purposive and snowball sampling techniques. Data were analysed using thematic analysis. The results revealed that the shared local identities of the Andaman Cluster are centred on local cuisine, the sea, traditional ways of life, and ethnic diversity. Regarding the opportunities and challenges in enhancing local identity for water-based tourism, the study proposed several guidelines for strengthening local identity, including establishing an ecosystem, developing human resource skills, and promoting government support.
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